As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics?
It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later.
Tynt helps publishers understand how users share their content.
Four things media buyers need to pay attention to in light of comScore's new report.
Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting.
Consider these five factors when planning and buying online ads in China.
With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series.
Millennial Media’s Q3 report suggests branding ads on the network are growing.
As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation.
Better ad targeting drives the purchase.