Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Read More...
View articleMerged entity will be second largest online video ad company in the U.S. behind Hulu, says comScore. Read More...
View articleTel Aviv company aims to capitalize on trend toward ad monetization of retail sites. Read More...
View articleCould the fourth quarter signal the elusive "year of mobile" is upon us? Read More...
View articleWill repurpose in-game ad technology to serve Xbox LIVE and MSN Games. Read More...
View articleIt's early days for interactive pre-roll, but there are signs the format marks a significant evolution of video advertising. Read More...
View articleCompany also plans expansion into mobile ad space and a 2011 IPO. Read More...
View articleRetargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Read More...
View articleIt appears the company won't be flipping the ad network switch anytime soon. Read More...
View articleAd technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google. Read More...
View articleWhy media buyers should incorporate online video in their campaigns. Read More...
View articleThe network will sell video ads into applications on mobile devices such as the iPhone and Android. Read More...
View articleYour ad network should give you insight to make you comfortable. But don't expect them to share their secret sauce. Read More...
View articleMove may have come in reaction to regulatory scrutiny. Read More...
View articleAd networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Read More...
View articleA close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series...
View articleThe company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. Read More...
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