The state of OOH advertising in 2021

Digital Marketing The state of OOH advertising in 2021

2y Matthew O’Connor

The state of OOH advertising in 2021

What’s in store for out-of-home (OOH) advertising in 2021? Here are four major trends to consider before finalizing your marketing plans for the year ...

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Four key decisions for planning marketing success in 2021

Digital Marketing Four key decisions for planning marketing success in 2021

2y Julia Stead

Four key decisions for planning marketing success ...

Hint: They’re all related to being agile. Read More...

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Facebook ban: A unique opportunity to measure paid social’s revenue performance

Digital Advertising Facebook ban: A unique opportunity to measure paid social’s revenue performance

2y Hugo Loriot

Facebook ban: A unique opportunity to measure paid...

Hugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...

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How to increase revenue without increasing spend

Digital Advertising How to increase revenue without increasing spend

2y Jacqueline Dooley

How to increase revenue without increasing spend

CallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...

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Making the most of marketing spend as consumer confidence rises

Digital Marketing Making the most of marketing spend as consumer confidence rises

2y Tom Dolan

Making the most of marketing spend as consumer con...

Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...

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The future of martech: what does the industry look like post COVID-19?

Digital Marketing The future of martech: what does the industry look like post COVID-19?

2y Matt Conlin

The future of martech: what does the industry look...

Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement. Read More...

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Understanding COVID-19's effect on media and marketing

Digital Marketing Understanding COVID-19's effect on media and marketing

2y Sabyasachi Mitra

Understanding COVID-19's effect on media and marke...

With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers ne...

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DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

Digital Advertising DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

2y Ran Ben-Yair

DOOH vs. OOH: How the shift will impact messaging,...

Many questions remain as to how the DOOH – versus traditional OOH – should impact decisions running the gamut from overall buying strategy to creative...

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How to make the most of your Amazon ad spend

Ecommerce How to make the most of your Amazon ad spend

3y Emily Alford

How to make the most of your Amazon ad spend

US advertisers alone spent $7.41 billion dollars on Amazon advertising in 2018, which is a 122.6% increase YoY. Tips for maximizing that investment. R...

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It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

Digital Advertising It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

3y Ivan Guzenko

It’s interactive, it’s engaging, it’s AI-powered: ...

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

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Connected TV: The challenges and opportunities for marketers

Digital Advertising Connected TV: The challenges and opportunities for marketers

4y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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Google, Amazon and the relationship between paid search and ecommerce

Search Google, Amazon and the relationship between paid search and ecommerce

4y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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The future of digital advertising: Where are marketers placing their bets for 2017 and beyond?

Disruptive MarTech The future of digital advertising: Where are marketers placing their bets for 2017 and beyond?

5y Rebecca Sentance

The future of digital advertising: Where are marke...

The last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...

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Report: Facebook dominates social ad spend and this is just the beginning

Asia Report: Facebook dominates social ad spend and this is just the beginning

6y Sophie Loras

Report: Facebook dominates social ad spend and thi...

Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...

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APAC to overtake North America as world’s biggest digital ad market

Asia APAC to overtake North America as world’s biggest digital ad market

6y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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