Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change ...
View articleMinfo Founder & CEO Roland Storti examines the opportunity created by the rise in home media consumption associated with COVID-19, how brands can capi...
View articleOn our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind ...
View articleCardlytics Chief Product and Strategy Officer speaks with ClickZ about the unique ad platform that enables advertising offers within banks’ own digita...
View articleCEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...
View articleColorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign ...
View articleImpact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channe...
View articleAdColony's Gabriella Stano Aversa highlights a new level of danger in the user-generated content (UGC) world – hackers. Read More...
View articleNow is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. Here’s why. Read More...
View articleWith data privacy now top of mind and demand for transparent relationships in ad tech, buyers are employing supply-path optimization (SPO) techniques ...
View articleEMX CEO, Michael Zacharski, discusses transparency and encourages open industry conversations about the fees involved in the ad buying process. Read M...
View articleAd blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...
View articleA lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...
View articleIt's been quite the year in ad tech. Here's a recap of some of the major changes that have happened affecting the industry. Read More...
View articleWhilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Read More...
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