Facebook begins thwarting ad blockers
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Facebook begins thwarting ad blockers

8y Al Roberts

Facebook begins thwarting ad blockers

Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...

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Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots'
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Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots'

8y Graham Charlton

Dennis Publishing's Paul Lomax on adblocking and '...

The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely...

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Stats of the week: consumers say no to online advertising
Ad Industry Metrics

Stats of the week: consumers say no to online advertising

8y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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After CTR, how do we measure ad effectiveness?
Attribution

After CTR, how do we measure ad effectiveness?

8y Leonie Mercedes

After CTR, how do we measure ad effectiveness?

While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...

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