Do ad blockers hold the clue to the future of advertising?
Ad Industry Metrics

Do ad blockers hold the clue to the future of advertising?

8y Tim Flagg

Do ad blockers hold the clue to the future of adve...

Has 2016 been the year of the ad blocker? The numbers of worldwide users has soared driven by mobile uptake. Ad blocking is high on the agenda for bot...

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Content is king in the fight against ad blockers
Display Advertising

Content is king in the fight against ad blockers

8y Al Roberts

Content is king in the fight against ad blockers

Publishers dealing with the growing use of ad blockers haven’t had much to smile about lately, but according to research conducted by C3Research...

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How can you persuade ad block users to turn them off?
Media

How can you persuade ad block users to turn them off?

8y Tereza Litsa

How can you persuade ad block users to turn them o...

As more and more users turn to ad blockers, is there a way publishers can convince them to turn them off? The Interactive Advertising Bureau (IAB) has...

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Q&A: Vibrant Media's Craig Gooding on the native ad market
Disruptive MarTech

Q&A: Vibrant Media's Craig Gooding on the native ad market

8y Graham Charlton

Q&A: Vibrant Media's Craig Gooding on the nati...

Vibrant Media, which describes itself as the ‘original native ad company’, recently billed its billionth dollar, 16 years after launching ...

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How to use emotions to create viral, shareable video content
Asia

How to use emotions to create viral, shareable video content

8y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots'
Display Advertising

Dennis Publishing's Paul Lomax on adblocking and 'anti-ad zealots'

8y Graham Charlton

Dennis Publishing's Paul Lomax on adblocking and '...

The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely...

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