The Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...
View articleHow did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...
View articleDespite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...
View articleAs well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is there a clear winner...
View articleTim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video con...
View articleVideo is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...
View articleThis week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Rea...
View articleMarketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...
View articleThis week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win ...
View articleThis week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...
View articleNike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...
View articleRight before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Read Mor...
View articleEmojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...
View articleThe sports company is the first major brand to use Twitter’s private group messaging for marketing. Will more follow suit soon? Read More...
View articleDigital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....
View articleThe new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless exp...
View articleThe TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of i...
View articleBrands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...
View articleThe Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized e...
View articleThis time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...
View articleMarketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...
View articleBy leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...
View articleThe emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in Apri...
View articleDigital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at e...
View articleHow do brand marketers manage their agencies when things don't work out? Read More...
View articleGoogle unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Read More...
View articleThese two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Read More...
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