The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.
The platform’s Audience Network is available to marketers worldwide, and supports link ads.
Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move that will empower the company to compete with Facebook and Google.
Now, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebook and Google?
YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots.
Here are five factors why mobile advertising will take off in the next year.
AdMob network inventory is now available in the AdWords platform.
Addition could help bring scale to exchange advertisers looking to buy cross-platform.
Google's earnings report reveals advertisers are sticking to basics - accountability and performance get the ad dollars.
Mobile ad net gets $200 million to hire engineers and expand globally.