Google Enhances AdMob Tools and Adds Mediation Partners

Google Enhances AdMob Tools and Adds Mediation Partners

9y Yuyu Chen

Google Enhances AdMob Tools and Adds Mediation Par...

The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...

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Facebook’s Audience Network Goes Global

Facebook’s Audience Network Goes Global

9y Yuyu Chen

Facebook’s Audience Network Goes Global

The platform’s Audience Network is available to marketers worldwide, and supports link ads. Read More...

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Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

10y Yuyu Chen

Yahoo Looks to Catch Up in Mobile With Flurry Acqu...

Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move th...

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Twitter's MoPub Expands Native Ad Capabilities

Twitter's MoPub Expands Native Ad Capabilities

10y Yuyu Chen

Twitter's MoPub Expands Native Ad Capabilities

Now, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebo...

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Retailers, YouTube and Holiday Shopping: Amp the Emotion

Retailers, YouTube and Holiday Shopping: Amp the Emotion

10y Susan Kuchinskas

Retailers, YouTube and Holiday Shopping: Amp the E...

YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...

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The State of Mobile Display Advertising - Why This Year Is Different

The State of Mobile Display Advertising - Why This Year Is Different

12y Vikas Gulati

The State of Mobile Display Advertising - Why This...

Here are five factors why mobile advertising will take off in the next year. Read More...

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Google Makes AdMob Mobile Ads Available in AdWords

Google Makes AdMob Mobile Ads Available in AdWords

12y Kate Kaye

Google Makes AdMob Mobile Ads Available in AdWords

AdMob network inventory is now available in the AdWords platform. Read More...

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DoubleClick Exchange Adds AdMob for In-App Inventory

DoubleClick Exchange Adds AdMob for In-App Inventory

12y Kate Kaye

DoubleClick Exchange Adds AdMob for In-App Invento...

Addition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...

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Will Facebook Ever Make More Money Than Google?

Will Facebook Ever Make More Money Than Google?

12y Arun Kumar

Will Facebook Ever Make More Money Than Google?

Google's earnings report reveals advertisers are sticking to basics - accountability and performance get the ad dollars. Read More...

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InMobi Bulks Up Offering, War Chest

InMobi Bulks Up Offering, War Chest

13y Susan Kuchinskas

InMobi Bulks Up Offering, War Chest

Mobile ad net gets $200 million to hire engineers and expand globally. Read More...

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Done With Dumb Phones, AdMob Doubles Down on Apps

Done With Dumb Phones, AdMob Doubles Down on Apps

13y Zachary Rodgers

Done With Dumb Phones, AdMob Doubles Down on Apps

In step toward premium mobile, AdMob directs WAP publishers to AdSense. Read More...

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InMobi's Sprout Purchase Turns Rivals into Customers

InMobi's Sprout Purchase Turns Rivals into Customers

13y Jack Marshall

InMobi's Sprout Purchase Turns Rivals into Custome...

Ad networks offer tools to help extract larger mobile ad spend. Read More...

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What's New in Behavioral Targeting for Mobile Advertising

What's New in Behavioral Targeting for Mobile Advertising

13y Rob Weber

What's New in Behavioral Targeting for Mobile Adve...

A look at the challenges and potential opportunities. Read More...

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Niche Media Planning: Ad-Supported Mobile Games

Niche Media Planning: Ad-Supported Mobile Games

13y Hollis Thomases

Niche Media Planning: Ad-Supported Mobile Games

Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...

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Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units

Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units

13y Jack Marshall

Mobile News: Firefox Offers Do-Not-Track for Mobil...

And, Millennial Media acquires mobile data firm. Read More...

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South Korea Police Investigate Google's Mobile Ad Unit

South Korea Police Investigate Google's Mobile Ad Unit

13y Zachary Rodgers

South Korea Police Investigate Google's Mobile Ad ...

Cybercrime cop says AdMob may have tracked personal location info without approval. Read More...

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Take a Tablet for Your Marketing

Take a Tablet for Your Marketing

13y Heidi Cohen

Take a Tablet for Your Marketing

5 tablet marketing tactics. Read More

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Facebook Grows Mobile Footprint, But Still No Ads

Facebook Grows Mobile Footprint, But Still No Ads

13y Jack Marshall

Facebook Grows Mobile Footprint, But Still No Ads

Almost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads. Read More...

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AdMob's Tony Nethercutt Joins Rival Firm Mojiva

AdMob's Tony Nethercutt Joins Rival Firm Mojiva

13y Zachary Rodgers

AdMob's Tony Nethercutt Joins Rival Firm Mojiva

Latest exec to leave AdMob since its sale to Google. Read More...

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2010: The Year of Mobile?

2010: The Year of Mobile?

13y Jack Marshall

2010: The Year of Mobile?

This year, the mobile ad space progressed rapidly, thanks to growth in smartphone adoption and the entry of Google and Apple to the market. Read More...

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You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off

You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off

13y Jonathan Shapiro

You Say Social, I Say Tomato...But Let's Not Call ...

With integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local ad...

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U.S. Mobile Ad Spend Up 138 Percent in 2010

U.S. Mobile Ad Spend Up 138 Percent in 2010

13y Jack Marshall

U.S. Mobile Ad Spend Up 138 Percent in 2010

Google attracted the lion's share of mobile ad spend in 2010, thanks to its dominance in mobile search. Read More...

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Google Opens AdMob to a Torrent of AdSense Ads

Google Opens AdMob to a Torrent of AdSense Ads

13y Jack Marshall

Google Opens AdMob to a Torrent of AdSense Ads

Move is Google's first integration with the mobile ad network it bought in May. Read More...

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Rivals Beat Apple to iAd-like Executions on iPad

Rivals Beat Apple to iAd-like Executions on iPad

14y Jack Marshall

Rivals Beat Apple to iAd-like Executions on iPad

Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Read More...

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Online Advertising Options for Destination Marketers

Online Advertising Options for Destination Marketers

14y Hollis Thomases

Online Advertising Options for Destination Markete...

Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first ...

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Report: Apple's iAd for Developers Yields Poor Results

Report: Apple's iAd for Developers Yields Poor Results

14y Jack Marshall

Report: Apple's iAd for Developers Yields Poor Res...

Some developers say iAds cost too much and result in lower ROI than ads in rival networks. Read More...

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Apple Clears Way for Google's Ads on Its Devices

Apple Clears Way for Google's Ads on Its Devices

14y Jack Marshall

Apple Clears Way for Google's Ads on Its Devices

Move may have come in reaction to regulatory scrutiny. Read More...

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