Google Enhances AdMob Tools and Adds Mediation Partners
The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.
The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.
The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.
Google has introduced a set of tools for its mobile ad network, AdMob, at the company’s annual I/O conference. The updates enable mobile app developers to hide ads from certain users and serve targeted ads in more major ad networks.
The company has added a new feature in beta to the Audience Builder tool, which allows developers to hide ads from highly-engaged app users. Audience Builder, powered by Google Analytics, helps developers segment users based on how they use a mobile app. For example, they can create a list that defines users who have been inactive for two weeks, and show ads to the list to re-engage those inactive users while they’re in other apps or across the Web.
Now, developers not only can show ads to inactive users, but also can hide ads from certain users with Audience Builder.
For example, if they want to offer an ad-free experience for loyal users who already spend a lot on in-app purchases, they can create a VIP list via Audience Builder to make sure this group don’t see ads and keep engaging with their app.
Meanwhile, Google has enhanced AdMob’s mediation tool that allows developers to run other mobile ad networks through the platform. In the past year, the company has added 15 major ad networks to AdMob, and now it supports 40 mediation partners, including Facebook, Twitter, Millennial Media and Tencent, one of China’s largest mobile ad networks.
Google acquired AdMob five years ago, at the price of $750 million.
Homepage image via Shutterstock.
This article was originally published on http://searchenginewatch.com/sew/news/2410554/google-enhances-admob-tools-and-adds-mediation-partners.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleWith so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...
View articleSridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first cent...
View articleProgrammatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...
View articleVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleSandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View article