Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budget to digital. People thought we were crazy."
Digital Marketing

Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budge...

5y Kimberly Collins

Adobe CMO Ann Lewnes: "Eight years ago, we moved 7...

Adobe CMO speaking on their transformation to subscription-based products and experience first, building a culture of testing, and trends for the futu...

View article
Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"
Industry Developments

Microsoft CEO Satya Nadella: "Know where the world is going. You have to be...

5y Kimberly Collins

Microsoft CEO Satya Nadella: "Know where the world...

Thoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...

View article
Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"
Digital Transformation

Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon wi...

5y Kimberly Collins

Best Buy CEO Hubert Joly: "Ten years ago at Best B...

Last week, Best Buy CEO spoke at the Adobe Summit in Las Vegas about the company's digital transformation over the past decade, and what's next for Be...

View article
Get the latest analysis and reports delivered to your inbox daily