According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...
View articleToo many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...
View articleAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...
View articleIt may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...
View articleGoogle Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence m...
View articleAndreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Read More...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleAs larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...
View articleAt the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and c...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
View articleMore and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...
View articleBrands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Read More...
View articleFacebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company ...
View articleBetter personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Re...
View articleA review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing custom...
View articleLooking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...
View articleSales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources. Read More...
View articleAccording to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...
View articleThe new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software ...
View articleA new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscap...
View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleTags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with ta...
View articleGoogle Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Read More...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleThe old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Read More...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleThe partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...
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