How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into socia...
View articleAdobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Read...
View articleIn the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Read...
View articleAdobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface tha...
View articleA deep dive into Adobe's Metrics not Myths campaign. Read More...
View articleThe rules of mobile email are ever-changing, so don't forget to add these to your list. Read More...
View articleWith one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...
View articleA Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adob...
View articleAdobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Read More...
View articleOnline holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...
View articleAdobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and devi...
View articleAdobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Read More...
View articleThe development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Read More...
View articleAdobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social medi...
View articleRetailer emphasizes personalized experiences instead of likes and tweets - for now. Read More...
View articleTips for producing high quality, low cost videos. Read More...
View articleCBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Read More...
View articleNew tool is designed to help marketers make better decisions based on the "big data" they now have. Read More...
View articleGoogle enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Read More...
View articleVideo publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Read More...
View articleOn e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Read More...
View articleFor Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Read More...
View articleSeveral solutions for a changing environment. Read More...
View articleDoing good can be good for business. Consider these approaches. Read More...
View articleA company known for selling software to CIOs and CEOs now aims for CMOs. Read More...
View articleConsider this whole-brain approach to testing and experimentation. Read More...
View articleDefining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Read More...
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