Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’
Social

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

11y Susan Kuchinskas

Social Marketing Platforms Will Allow Brands To ‘B...

How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into socia...

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Adobe Primetime Offers Modular TV Tools
Media

Adobe Primetime Offers Modular TV Tools

11y Susan Kuchinskas

Adobe Primetime Offers Modular TV Tools

Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Read...

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Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates
Marketing

Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates

11y Melanie White

Adobe Summit: CEO Narayen Urges Marketers to Abide...

In the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Read...

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Adobe to Pinterize New Marketing Suite
Automation

Adobe to Pinterize New Marketing Suite

11y Susan Kuchinskas

Adobe to Pinterize New Marketing Suite

Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface tha...

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The Proof of the Digital Pudding
Analytics

The Proof of the Digital Pudding

11y Parth Mukherjee

The Proof of the Digital Pudding

A deep dive into Adobe's Metrics not Myths campaign. Read More...

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The 6 Golden Rules of Mobile Email
Email

The 6 Golden Rules of Mobile Email

11y Simms Jenkins

The 6 Golden Rules of Mobile Email

The rules of mobile email are ever-changing, so don't forget to add these to your list. Read More...

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Facebook Exchange Proves Its Mettle: Adobe
Data insights

Facebook Exchange Proves Its Mettle: Adobe

11y Susan Kuchinskas

Facebook Exchange Proves Its Mettle: Adobe

With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...

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Adobe Sees Super Bowl Mobile Video Doubling
Media

Adobe Sees Super Bowl Mobile Video Doubling

11y Susan Kuchinskas

Adobe Sees Super Bowl Mobile Video Doubling

A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adob...

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56% Plan to Use Social Media Analytics in 2012
Media

56% Plan to Use Social Media Analytics in 2012

11y Team ClickZ

56% Plan to Use Social Media Analytics in 2012

Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Read More...

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A Week of Black Fridays
Ad Industry Metrics

A Week of Black Fridays

11y Susan Kuchinskas

A Week of Black Fridays

Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...

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Beta of Adobe Primetime Pulls Together Video, Ads, Analytics
Media

Beta of Adobe Primetime Pulls Together Video, Ads, Analytics

11y Susan Kuchinskas

Beta of Adobe Primetime Pulls Together Video, Ads,...

Adobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and devi...

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Facebook Brand Engagement Up 896% - New Adobe Study
Audience

Facebook Brand Engagement Up 896% - New Adobe Study

11y James Dohnert

Facebook Brand Engagement Up 896% - New Adobe Stud...

Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Read More...

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Rich Media Banners in HTML5 Enhance the Mobile Website Experience
Media

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

12y Hernán Gonzalez

Rich Media Banners in HTML5 Enhance the Mobile Web...

The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Read More...

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How Adobe Uses Search Data to Drive Cross-Channel Sales
Paid Search

How Adobe Uses Search Data to Drive Cross-Channel Sales

12y Susan Kuchinskas

How Adobe Uses Search Data to Drive Cross-Channel...

Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social medi...

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Brooks Brothers Plays It Cool in Social Marketing
Marketing

Brooks Brothers Plays It Cool in Social Marketing

12y Anna Maria Virzi

Brooks Brothers Plays It Cool in Social Marketing

Retailer emphasizes personalized experiences instead of likes and tweets - for now. Read More...

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How to Create Marketing Videos on the Cheap
Marketing

How to Create Marketing Videos on the Cheap

12y Danny Groner

How to Create Marketing Videos on the Cheap

Tips for producing high quality, low cost videos. Read More...

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Marketing News Roundup: Mindshare, GroupM, WebTrends
Marketing

Marketing News Roundup: Mindshare, GroupM, WebTrends

12y Daniel Mickens

Marketing News Roundup: Mindshare, GroupM, WebTren...

CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Read More...

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Predict Customer Behavior With a Virtual Analyst
Marketing

Predict Customer Behavior With a Virtual Analyst

12y Ghennipher Weeks

Predict Customer Behavior With a Virtual Analyst

New tool is designed to help marketers make better decisions based on the "big data" they now have. Read More...

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Google, Adobe Update Analytics Offerings
Analytics

Google, Adobe Update Analytics Offerings

12y ClickZ News Staff

Google, Adobe Update Analytics Offerings

Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Read More...

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Adobe Offers New Tool for Online Video Advertising
Media

Adobe Offers New Tool for Online Video Advertising

12y Susan Kuchinskas

Adobe Offers New Tool for Online Video Advertising

Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Read More...

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Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
Audience

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

12y Anna Maria Virzi

Tablet Visitors Spent 54% More Than Smartphone Vis...

On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Read More...

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Adobe to Buy Efficient Frontier
Data insights

Adobe to Buy Efficient Frontier

12y Zachary Rodgers

Adobe to Buy Efficient Frontier

For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Read More...

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Should Analytics Be Bundled or Cobbled?
Actionable Analysis

Should Analytics Be Bundled or Cobbled?

12y Andrew Edwards

Should Analytics Be Bundled or Cobbled?

Several solutions for a changing environment. Read More...

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5 Tips to Maximize Your Corporate Social Responsibility Efforts
Social

5 Tips to Maximize Your Corporate Social Responsibility Efforts

12y Nick Cifuentes

5 Tips to Maximize Your Corporate Social Responsib...

Doing good can be good for business. Consider these approaches. Read More...

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IBM Rolls Out Analytics, Marketing Tool
Actionable Analysis

IBM Rolls Out Analytics, Marketing Tool

13y Anna Maria Virzi

IBM Rolls Out Analytics, Marketing Tool

A company known for selling software to CIOs and CEOs now aims for CMOs. Read More...

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Why Left-Brained Analysts Need Right-Brained Creatives
Analytics

Why Left-Brained Analysts Need Right-Brained Creatives

13y Neil Mason

Why Left-Brained Analysts Need Right-Brained Creat...

Consider this whole-brain approach to testing and experimentation. Read More...

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What Does Good Look Like?
Analytics

What Does Good Look Like?

13y Neil Mason

What Does Good Look Like?

Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Read More...

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