Coping without cookies: A new paradigm for data privacy
Actionable analysis

Coping without cookies: A new paradigm for data privacy

2y Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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Why email is critical for closing the personalization gap with ‘MADtech’
Digital Marketing

Why email is critical for closing the personalization gap with ‘MADtech’

3y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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WeatherBug increases monthly revenue with InMobi mediation
Case Study

WeatherBug increases monthly revenue with InMobi mediation

4y Jacqueline Dooley

WeatherBug increases monthly revenue with InMobi m...

Free weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...

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Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers
Digital Advertising

Walmart teams with Kenshoo to expand sponsored search offering to brands an...

4y Jacqueline Dooley

Walmart teams with Kenshoo to expand sponsored sea...

Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...

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Three “head fakes” and three tech trends to watch out for in 2020
Digital Marketing

Three “head fakes” and three tech trends to watch out for in 2020

4y Erik Dochtermann and Robert Jo...

Three “head fakes” and three tech trends to watch ...

MODCo Media's Erik Dochtermann and MiQ's Robert Jones offer up the tech trends that advertisers and marketers assume to be the most promising, along w...

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Acoustic reveals AI and machine learning are top marketing trends in new report
AI & Automation

Acoustic reveals AI and machine learning are top marketing trends in new re...

4y Jacqueline Dooley

Acoustic reveals AI and machine learning are top m...

The marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...

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DoubleVerify adds publisher-side capability with acquisition of Ad-Juster
Digital Advertising

DoubleVerify adds publisher-side capability with acquisition of Ad-Juster

4y Barry Levine

DoubleVerify adds publisher-side capability with a...

Ad authenticator DoubleVerify announced an acquisition this week of Ad-Juster, an analytics and reporting platform for digital publishers. Read More...

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Sturfee launches 3D AR mapping of cities, built from satellite imagery
AR & VR

Sturfee launches 3D AR mapping of cities, built from satellite imagery

4y Barry Levine

Sturfee launches 3D AR mapping of cities, built fr...

Computer vision startup Sturfee today released its Visual Positioning Service (VPS) which provides real-time 3D AR city mapping and can, for instance,...

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Case study: How Goodwill uses AdTheorent to drive visits to stores
Case Study

Case study: How Goodwill uses AdTheorent to drive visits to stores

4y Jacqueline Dooley

Case study: How Goodwill uses AdTheorent to drive ...

Goodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits. R...

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IAB follows up GDPR Framework with one for CCPA
Industry Developments

IAB follows up GDPR Framework with one for CCPA

4y Barry Levine

IAB follows up GDPR Framework with one for CCPA

The IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...

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New enforcements in adtech: Who might be left off the board?
Digital Advertising

New enforcements in adtech: Who might be left off the board?

4y Ivan Guzenko

New enforcements in adtech: Who might be left off ...

From August 27, 2019, Google blocked ads from sellers who weren’t listed in app-ads.txt files. CEO of SmartyAds, Ivan Guzenko discusses if they pose a...

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Ad platform Kubient announces ‘first’ complete RTB channel for DOOH ads
Digital Advertising

Ad platform Kubient announces ‘first’ complete RTB channel for DOOH ads

4y Barry Levine

Ad platform Kubient announces ‘first’ complete RTB...

Kubient has released what it says is the first end-to-end RTB marketplace for DOOH locations, including closed-network video screens in bars and resta...

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CTV ad platform Wurl launches cross-platform ad marketplace, AdPool
Digital Advertising

CTV ad platform Wurl launches cross-platform ad marketplace, AdPool

4y Barry Levine

CTV ad platform Wurl launches cross-platform ad ma...

Wurl is out with AdPool, a marketplace for Connected TV ads. CEO Sean Doherty told ClickZ that, to his knowledge, this is one of the few marketplaces ...

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AdRoll releases new Brand Awareness solution for DTC marketers
Digital Advertising

AdRoll releases new Brand Awareness solution for DTC marketers

5y Kimberly Collins

AdRoll releases new Brand Awareness solution for D...

AdRoll announced on Tuesday their latest DTC offering, Brand Awareness, to help marketers build stronger relationships directly with their customers. ...

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IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity
Digital Advertising

IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based id...

5y Barry Levine

IAB Tech Lab proposes vision of a post-cookie ‘use...

“Today, identity is not owned by the consumer,” IAB Tech Lab SVP Jordan Mitchell told ClickZ. They're proposing a new, non-cookie method for consented...

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Internet cookies: From 1994 to 2019, and the industry shifts of the future
Digital Marketing

Internet cookies: From 1994 to 2019, and the industry shifts of the future

5y Scott Howe

Internet cookies: From 1994 to 2019, and the indus...

"While internet cookies certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass their limitatio...

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Deloitte ad agency Heat launches AI practice to predict near-term online trends
AI & Automation

Deloitte ad agency Heat launches AI practice to predict near-term online tr...

5y Barry Levine

Deloitte ad agency Heat launches AI practice to pr...

Deloitte's new Heat AI aims to surface short-term online trends by analyzing as many as 100 million posts daily and generating up to one million predi...

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Is martech a threat to marketing jobs?
AI & Automation

Is martech a threat to marketing jobs?

5y Luke Richards

Is martech a threat to marketing jobs?

Fears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...

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Connecting martech and adtech for improved customer experience
Display Advertising

Connecting martech and adtech for improved customer experience

5y Emily Alford

Connecting martech and adtech for improved custome...

48% of US marketers believed brands deliver excellent customer experiences -- while only 22% of US consumers agreed. Adopting martech that works with ...

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Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news
Disruptive MarTech

Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

5y Kimberly Collins

Martech news roundup: Salesforce acquires MapAnyth...

Roundup of top news in martech from the week of April 16-23, 2019. Read More...

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How emerging tech is eliminating the need for ad blockers
Digital Advertising

How emerging tech is eliminating the need for ad blockers

5y Heidi Cuthbert

How emerging tech is eliminating the need for ad b...

Ad blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...

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LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet
Digital Advertising

LiveRamp 2019: Using IdentityLink to level the playing field for identity o...

5y Kimberly Collins

LiveRamp 2019: Using IdentityLink to level the pla...

LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...

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Blockchain for ad tech: an anti-fraud panacea or placebo?
Blockchain

Blockchain for ad tech: an anti-fraud panacea or placebo?

5y Ivan Guzenko

Blockchain for ad tech: an anti-fraud panacea or p...

A lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...

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Can you explain the difference between blockchain and Bitcoin?
Blockchain

Can you explain the difference between blockchain and Bitcoin?

5y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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Facebook earnings report: 7 takeaways for martech
Industry Developments

Facebook earnings report: 7 takeaways for martech

5y Kimberly Collins

Facebook earnings report: 7 takeaways for martech

In the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...

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Meet PebblePost, creators of Programmatic Direct Mail
Disruptive MarTech

Meet PebblePost, creators of Programmatic Direct Mail

6y Kimberly Collins

Meet PebblePost, creators of Programmatic Direct M...

PebblePost created programmatic direct mail four years ago to combine customer intent data from online with the power of physical mail. In late August...

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Crypto ad-tech: Is the time right?
Blockchain

Crypto ad-tech: Is the time right?

6y Jeremy Epstein

Crypto ad-tech: Is the time right?

In the latest post by Jeremy Epstein, he speaks about the macro environment and how it may become increasingly favorable to generate initial adoption...

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