One of the biggest challenges to programmatic adoption is that people are afraid of it.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it?
Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them?
Publishing models are in a state of change. Are you ready for the next stage of development for publishers?
The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad.
Programmatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from doing its job.
A first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium.