George Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the advertising industry, and his advice for anyone looking to work in digital.
Paulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies.
One of the biggest challenges to programmatic adoption is that people are afraid of it.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it?
Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them?
Publishing models are in a state of change. Are you ready for the next stage of development for publishers?
The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad.