Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...
View articleLaunching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...
View articleOptimize your email marketing program by testing its functionality with these strategies. Read More...
View articleTo start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...
View articleMobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...
View articleEarning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleEmail programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...
View articleDigital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...
View articleHow well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...
View articleNow available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...
View articleBy using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...
View articleWhat is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...
View articleHere are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers an...
View articleMarketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...
View articleThe increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...
View articleEmail is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...
View articleNew York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...
View articleThis is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...
View articleIt's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively beg...
View articleFinding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...
View articleHow proper content monetization can greatly increase your bottom line. Read More...
View article"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...
View articleOne way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...
View articleOne-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...
View articleFledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider...
View articleEmail is a vital tool in distributing content across all channels. Read More...
View articleThese five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...
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