Personalized recommendations aren’t just for the big ecommerce marketers
Ecommerce

Personalized recommendations aren’t just for the big ecommerce marketers

8y Susan Wall

Personalized recommendations aren’t just for the b...

Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...

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Is your email campaign breaking your brand promise?
Email

Is your email campaign breaking your brand promise?

8y Guest Writer

Is your email campaign breaking your brand promise...

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...

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Four ideas to inspire your next email marketing test
Advanced Email Marketing

Four ideas to inspire your next email marketing test

8y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

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A beginning of year audit checklist for your email marketing program
Email

A beginning of year audit checklist for your email marketing program

8y Derek Harding

A beginning of year audit checklist for your email...

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...

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Why mobile moments are marketing's golden ticket
Media

Why mobile moments are marketing's golden ticket

8y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

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Five ways to optimize customer loyalty in a changing landscape
Analytics

Five ways to optimize customer loyalty in a changing landscape

8y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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How top email marketers defend value by ensuring trust
Email

How top email marketers defend value by ensuring trust

8y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

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Email killed the promotional planning star
Email

Email killed the promotional planning star

8y Kara Trivunovic

Email killed the promotional planning star

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...

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11 tips to document and improve your email marketing program
Email

11 tips to document and improve your email marketing program

8y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

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Why Customer Match is the biggest thing to happen to email since Hotmail
Email

Why Customer Match is the biggest thing to happen to email since Hotmail

8y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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4 tips for growing your email list with opt-in
Advanced Email Marketing

4 tips for growing your email list with opt-in

8y Jeanne Jennings

4 tips for growing your email list with opt-in

By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...

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How can you solve your mobile marketing problem?
Media

How can you solve your mobile marketing problem?

8y Dave Hendricks

How can you solve your mobile marketing problem?

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...

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Stay ahead of the statistic: avoid declining deliverability
Email

Stay ahead of the statistic: avoid declining deliverability

8y Scott Roth

Stay ahead of the statistic: avoid declining deliv...

Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers an...

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Separating the 'what' from the 'how' in digital marketing
Email

Separating the 'what' from the 'how' in digital marketing

8y Ellen Valentine

Separating the 'what' from the 'how' in digital ma...

Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...

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5 keys to success with triggered email campaigns
Email

5 keys to success with triggered email campaigns

8y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

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Do you know when to call in the email experts?
Email

Do you know when to call in the email experts?

8y Kara Trivunovic

Do you know when to call in the email experts?

Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...

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Localization is FXCM's key to success in Asia
Asia

Localization is FXCM's key to success in Asia

8y Sophie Loras

Localization is FXCM's key to success in Asia

New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...

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Avoid the one digital marketing mistake that will alienate your customers
Display Advertising

Avoid the one digital marketing mistake that will alienate your customers

8y Jason Klein

Avoid the one digital marketing mistake that will ...

This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...

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Email testing and optimization: an in-depth look into what works
Email

Email testing and optimization: an in-depth look into what works

8y Guest

Email testing and optimization: an in-depth look i...

It's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively beg...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'
Email

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

8y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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The 7 commandments of monetizing your subscriber base
Email

The 7 commandments of monetizing your subscriber base

8y Guest

The 7 commandments of monetizing your subscriber b...

How proper content monetization can greatly increase your bottom line. Read More...

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How to construct the perfect marketing email
Email

How to construct the perfect marketing email

8y Mike O'Brien

How to construct the perfect marketing email

"Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among oth...

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4 ways to create personalized marketing messages
Email

4 ways to create personalized marketing messages

8y Ellen Valentine

4 ways to create personalized marketing messages

One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...

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Email interaction: tell it like it is
Email

Email interaction: tell it like it is

9y Catherine Magoffin

Email interaction: tell it like it is

One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...

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Taking Risks to Grow Your List
Advanced Email Marketing

Taking Risks to Grow Your List

9y Derek Harding

Taking Risks to Grow Your List

Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider...

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Getting the Most from Your Email Content
Email

Getting the Most from Your Email Content

9y Susan Kuchinskas

Getting the Most from Your Email Content

Email is a vital tool in distributing content across all channels. Read More...

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5 Tips for Making Your Migration to a New MAP as Painless as Possible
Automation

5 Tips for Making Your Migration to a New MAP as Painless as Possible

9y Jeanne Jennings

5 Tips for Making Your Migration to a New MAP as P...

These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...

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