How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

1m Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

Digital Advertising Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

11m Kamaljeet Kalsi

Key Insights: Marketers pivot strategy to change, ...

Top three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad ...

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Key insights: Our pulse survey uncovers key marketing technology trends

Digital Marketing Key insights: Our pulse survey uncovers key marketing technology trends

12m Kamaljeet Kalsi

Key insights: Our pulse survey uncovers key market...

Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or lo...

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14 companies using blockchain in advertising in 2019

Blockchain 14 companies using blockchain in advertising in 2019

2y Donny Dvorin

14 companies using blockchain in advertising in 20...

Much of the discussion in blockchain is future-focused. Here are 14 companies working with blockchain in advertising that marketers can start using to...

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LiveRamp unveils new way to target ads using first-party cookies

Digital Advertising LiveRamp unveils new way to target ads using first-party cookies

2y Barry Levine

LiveRamp unveils new way to target ads using first...

LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...

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LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet

Digital Advertising LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet

2y Kimberly Collins

LiveRamp 2019: Using IdentityLink to level the pla...

LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...

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