Happy birthday to ya: a look back on 12 years of Facebook

Media Happy birthday to ya: a look back on 12 years of Facebook

6y Yuyu Chen

Happy birthday to ya: a look back on 12 years of F...

It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...

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How can marketers combat the mobile ad viewability issue?

Media How can marketers combat the mobile ad viewability issue?

7y Mike O'Brien

How can marketers combat the mobile ad viewability...

The amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current...

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NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

Agency Spotlight NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

7y Mike O'Brien

NYC Is Still the Place to Be for Agencies, Despite...

During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inh...

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Google and Droga5: Tech Innovations Cannot Replace Storytelling

Conference Coverage Google and Droga5: Tech Innovations Cannot Replace Storytelling

7y Yuyu Chen

Google and Droga5: Tech Innovations Cannot Replace...

Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Bran...

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Your Brand Can Be as Famous as Sour Patch Kids

Conference Coverage Your Brand Can Be as Famous as Sour Patch Kids

7y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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There Is No Mobile Experience: The Key to Understanding Mobile Data

Media There Is No Mobile Experience: The Key to Understanding Mobile Data

7y Mike O'Brien

There Is No Mobile Experience: The Key to Understa...

An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now...

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How a Blasé Approach Helped Swedish Fish Reach Gen Z

Media How a Blasé Approach Helped Swedish Fish Reach Gen Z

7y Mike O'Brien

How a Blasé Approach Helped Swedish Fish Reach Gen...

Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the ...

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Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

Conference Coverage Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

7y Yuyu Chen

Pandora and Spotify CMOs: Music Is Everything When...

Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, accor...

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Small Publishers Are Most Affected by Ad Blockers, Says IAB

Display Advertising Small Publishers Are Most Affected by Ad Blockers, Says IAB

7y Mike O'Brien

Small Publishers Are Most Affected by Ad Blockers,...

Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to t...

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Brands Still Matter - Just Not Like They Used To

Conference Coverage Brands Still Matter - Just Not Like They Used To

7y Mike O'Brien

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...

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Facebook Wants to Complement TV with New Ad Metric

Media Facebook Wants to Complement TV with New Ad Metric

7y Yuyu Chen

Facebook Wants to Complement TV with New Ad Metric

Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...

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Pepsi's CMO Talks Mobile

Media Pepsi's CMO Talks Mobile

8y Mike O'Brien

Pepsi's CMO Talks Mobile

Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...

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Sophisticated Cyber Criminals Cost Brands Billions

Display Advertising Sophisticated Cyber Criminals Cost Brands Billions

8y Mike O'Brien

Sophisticated Cyber Criminals Cost Brands Billions

During an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...

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Spotlight On: Jennifer Kasper, Macy's

Ecommerce Spotlight On: Jennifer Kasper, Macy's

8y Mike O'Brien

Spotlight On: Jennifer Kasper, Macy's

The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Rea...

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VIDEO: Building an Influential Brand

Media VIDEO: Building an Influential Brand

8y Yuyu Chen

VIDEO: Building an Influential Brand

In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...

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Wearables: Bridging Digital to the Real World

Conference Coverage Wearables: Bridging Digital to the Real World

8y Emily Alford

Wearables: Bridging Digital to the Real World

Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....

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Big Organizations Need to Have a Start-Up Mindset [Ad Week]

Conference Coverage Big Organizations Need to Have a Start-Up Mindset [Ad Week]

8y Yuyu Chen

Big Organizations Need to Have a Start-Up Mindset ...

Nigel Morris, CEO of Americas and EMEA at Dentsu Aegis Network, and Dana Anderson, SVP and CMO at Mondelez International, shared their insights into h...

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Mobile Native Advertising Yields the Biggest Wins [Ad Week]

Media Mobile Native Advertising Yields the Biggest Wins [Ad Week]

8y Mike O'Brien

Mobile Native Advertising Yields the Biggest Wins ...

Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...

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Video Marketing Must Be Tailored to Devices [Ad Week]

Media Video Marketing Must Be Tailored to Devices [Ad Week]

8y Emily Alford

Video Marketing Must Be Tailored to Devices [Ad We...

Global marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and en...

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VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

Media VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

8y Yuyu Chen

VIDEO: Head of Facebook's Atlas Speaks About Revam...

In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revo...

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Does Facebook’s Atlas Solve the "Cookie Problem"?

Data insights Does Facebook’s Atlas Solve the "Cookie Problem"?

8y Yuyu Chen

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...

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