How Ad Council raised $407M in donated media for their COVID-19 campaign

Case Study How Ad Council raised $407M in donated media for their COVID-19 campaign

1m Jacqueline Dooley

How Ad Council raised $407M in donated media for t...

Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...

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The five latest Google Ads features and how to make the most of them

Digital Advertising The five latest Google Ads features and how to make the most of them

2m Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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Why doesn’t Zoom have advertising in it?

Digital Advertising Why doesn’t Zoom have advertising in it?

2m Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings Read More...

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Let’s just take a minute

Digital Advertising Let’s just take a minute

2m Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020

Digital Advertising 45% of retailers plan to spend more on social media advertising in 2021 vs 2020

2m Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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5 tips for measuring consumer attention in advertising

Digital Advertising 5 tips for measuring consumer attention in advertising

3m Janelle De Rivera

5 tips for measuring consumer attention in adverti...

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...

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How automation solves the problem of product feed and retail ad management

AI & Automation How automation solves the problem of product feed and retail ad management

3m Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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iOS 14 is not your biggest measurement challenge… but it might have just exposed it

Data iOS 14 is not your biggest measurement challenge… but it might have just exposed it

3m Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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OOH in 2021: Applying frontier thinking to a new world

Digital Advertising OOH in 2021: Applying frontier thinking to a new world

3m Claire Kimber

OOH in 2021: Applying frontier thinking to a new w...

After a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for th...

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Sales lift from AOOH averaged nearly 19% across four CPG categories

Case Study Sales lift from AOOH averaged nearly 19% across four CPG categories

3m Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

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Optimize marketing by utilizing self-service approaches

Digital Marketing Optimize marketing by utilizing self-service approaches

4m Jennifer Werther

Optimize marketing by utilizing self-service appro...

Brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. Read More...

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Why unlocking creative insights data is so important for digital campaign success

Data Why unlocking creative insights data is so important for digital campaign success

4m Chris Loy

Why unlocking creative insights data is so importa...

Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...

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How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

Digital Advertising How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

4m Jason Rudolph

How digital advertisers can tap Publisher ‘lead ex...

Looking to scale customers while optimizing ad spend? Here’s a helpful guide for brands and advertisers on how to leverage lead exchanges to connect w...

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The state of OOH advertising in 2021

Digital Marketing The state of OOH advertising in 2021

5m Matthew O’Connor

The state of OOH advertising in 2021

What’s in store for out-of-home (OOH) advertising in 2021? Here are four major trends to consider before finalizing your marketing plans for the year ...

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Why Nextdoor should be part of your SMBs social media strategy

Digital Advertising Why Nextdoor should be part of your SMBs social media strategy

5m Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...

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5 lessons brands can learn from political OOH advertising

Digital Advertising 5 lessons brands can learn from political OOH advertising

5m Matthew O’Connor

5 lessons brands can learn from political OOH adve...

With OOH advertising on the rise, brands can take the lead from the political playbook. Read More...

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How AI is simplifying the complexities of media planning

AI & Automation How AI is simplifying the complexities of media planning

5m Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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How local ads can mitigate COVID-19’s impact on SMBs

Digital Advertising How local ads can mitigate COVID-19’s impact on SMBs

5m Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

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Advertisers respond to gift-wrapped programmatic offerings this holiday

Digital Advertising Advertisers respond to gift-wrapped programmatic offerings this holiday

5m Jaan Janes

Advertisers respond to gift-wrapped programmatic o...

Jaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read More...

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Why open source in-app bidding solutions are the future of ad buying

Digital Advertising Why open source in-app bidding solutions are the future of ad buying

5m Erick Fang

Why open source in-app bidding solutions are the f...

Erick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publisher...

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Three ways merchants can leverage fintech to reach shoppers

Digital Marketing Three ways merchants can leverage fintech to reach shoppers

5m Jacqueline Dooley

Three ways merchants can leverage fintech to reach...

Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach custome...

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TV or not TV? That is the question: Insights on World Television Day

Digital Advertising TV or not TV? That is the question: Insights on World Television Day

6m Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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10 tips to employ advertising on Amazon during peak season

Digital Advertising 10 tips to employ advertising on Amazon during peak season

6m Sreenath Reddy

10 tips to employ advertising on Amazon during pea...

Intentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. R...

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Update your mobile ad strategy to stop losing money on ad fraud

Digital Advertising Update your mobile ad strategy to stop losing money on ad fraud

6m Boris Pfeiffer

Update your mobile ad strategy to stop losing mone...

How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...

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How to win at mindshare using content marketing?

Content Marketing How to win at mindshare using content marketing?

6m Abhishek Shah

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...

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3 DAM demons: How to confront the terrors of remote content creation in a pandemic

Content 3 DAM demons: How to confront the terrors of remote content creation in a pandemic

6m Jake Athey

3 DAM demons: How to confront the terrors of remot...

This Halloween, Widen’s Jake Athey shows marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensifie...

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For publishers, the pandemic closed an advertising door and opened a window

Digital Advertising For publishers, the pandemic closed an advertising door and opened a window

6m Kevin Roy

For publishers, the pandemic closed an advertising...

Kevin Roy, Associate Product Marketing Manager at Impact, shows why content commerce is the future of publishers revenue. Read More...

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