Geofencing: Impact, spending, limitations, and examples for marketers

Digital Advertising Geofencing: Impact, spending, limitations, and examples for marketers

2w Jacqueline Dooley
LinkedIn introduces Objective Based Advertising

Digital Marketing LinkedIn introduces Objective Based Advertising

4w Jacqueline Dooley
IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

2m Barry Levine
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How AI can save and protect ad campaigns from consumer backlash

Digital Advertising How AI can save and protect ad campaigns from consumer backlash

3m Gary Ellis
Super Bowl ads cost millions of dollars. Are they worth it?

Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

6m Mike O'Brien
Super Bowl Sunday and SEO: The importance of search during the Big Game

Search Marketing Super Bowl Sunday and SEO: The importance of search during the Big Game

6m Mike O'Brien
Blockchain for ad tech: an anti-fraud panacea or placebo?

Blockchain Blockchain for ad tech: an anti-fraud panacea or placebo?

7m Ivan Guzenko
Strategies for how to test your Facebook ad campaigns

Social Media Marketing Strategies for how to test your Facebook ad campaigns

8m Brian Bowman
Facebook earnings report: 7 takeaways for martech

Industry Developments Facebook earnings report: 7 takeaways for martech

9m Kimberly Collins
Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

Data & Analytics Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

9m Mike O'Brien
Brands are moving to in-house programmatic: Is it the right choice?

Digital Advertising Brands are moving to in-house programmatic: Is it the right choice?

9m Mark Gorman
Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

Marketing Technology Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

9m Kimberly Collins
Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.

Marketing Technology Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.

10m Kimberly Collins
Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

Marketing Technology Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

10m Kimberly Collins
Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business

Marketing Technology Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business

10m Kimberly Collins
Tackling ad fraud: 5 questions advertisers and brands should start asking

Digital Advertising Tackling ad fraud: 5 questions advertisers and brands should start asking

10m Michael Paxman
Brand safety: NLP for the modern media

AI Brand safety: NLP for the modern media

10m Anant Joshi
Nike’s sales soar in light of Kaepernick controversy

Digital Advertising Nike’s sales soar in light of Kaepernick controversy

10m Emily Alford
Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

Marketing Technology Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

10m Kimberly Collins
Q&A with Amobee following acquisition of Videology

Industry Developments Q&A with Amobee following acquisition of Videology

11m Kimberly Collins
Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

Marketing Technology Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

11m Kimberly Collins
Q&A with Phrasee CEO Parry Malm: $4m funding to bring AI-powered copywriting to US

AI Q&A with Phrasee CEO Parry Malm: $4m funding to bring AI-powered copywriting to US

11m Kimberly Collins
Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

Marketing Technology Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

11m Kimberly Collins
Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe

Marketing Technology Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe

11m Kimberly Collins
ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

1y Mike O'Brien
Crypto ad-tech: Is the time right?

Blockchain Crypto ad-tech: Is the time right?

1y Jeremy Epstein
Blockchain opens door to smarter decentralized digital advertising

Blockchain Blockchain opens door to smarter decentralized digital advertising

1y Emie-Claude
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