Three ways merchants can leverage fintech to reach shoppers
Digital Marketing

Three ways merchants can leverage fintech to reach shoppers

3y Jacqueline Dooley

Three ways merchants can leverage fintech to reach...

Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach custome...

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TV or not TV? That is the question: Insights on World Television Day
Digital Advertising

TV or not TV? That is the question: Insights on World Television Day

3y Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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10 tips to employ advertising on Amazon during peak season
Digital Advertising

10 tips to employ advertising on Amazon during peak season

3y Sreenath Reddy

10 tips to employ advertising on Amazon during pea...

Intentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. R...

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Update your mobile ad strategy to stop losing money on ad fraud
Digital Advertising

Update your mobile ad strategy to stop losing money on ad fraud

3y Boris Pfeiffer

Update your mobile ad strategy to stop losing mone...

How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...

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How to win at mindshare using content marketing?
Content

How to win at mindshare using content marketing?

3y Abhishek Shah

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...

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3 DAM demons: How to confront the terrors of remote content creation in a pandemic
Content

3 DAM demons: How to confront the terrors of remote content creation in a p...

3y Jake Athey

3 DAM demons: How to confront the terrors of remot...

This Halloween, Widen’s Jake Athey shows marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensifie...

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For publishers, the pandemic closed an advertising door and opened a window
Digital Advertising

For publishers, the pandemic closed an advertising door and opened a window

3y Kevin Roy

For publishers, the pandemic closed an advertising...

Kevin Roy, Associate Product Marketing Manager at Impact, shows why content commerce is the future of publishers revenue. Read More...

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Optimizing the creative for long-term growth
Digital Advertising

Optimizing the creative for long-term growth

3y Tiffany Ou

Optimizing the creative for long-term growth

By testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. Read More...

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The 4 essential elements of effective in-app advertising
Digital Advertising

The 4 essential elements of effective in-app advertising

3y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

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CTV advertising remains on the rise with new opportunities for Roku channel owners
Digital Advertising

CTV advertising remains on the rise with new opportunities for Roku channel...

3y Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

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How to overcome complexities in podcast advertising through identity resolution
Content

How to overcome complexities in podcast advertising through identity resolu...

3y Chris Feo

How to overcome complexities in podcast advertisin...

Chris Feo, CRO of Tapad, highlights how brands can solve for the attribution challenges presented by the fast-growing podcast medium. Read More...

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To thrive without cookies, brands must adopt more nuanced blocking techniques
Data insights

To thrive without cookies, brands must adopt more nuanced blocking techniqu...

4y Mike Shaughnessy

To thrive without cookies, brands must adopt more ...

Brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...

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The Trade Desk SVP helps agencies understand the changing trends in media consumption
Digital Advertising

The Trade Desk SVP helps agencies understand the changing trends in media c...

4y Jacqueline Dooley

The Trade Desk SVP helps agencies understand the c...

The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...

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A step back: IDFA’s impact on the advertising ecosystem
Digital Advertising

A step back: IDFA’s impact on the advertising ecosystem

4y Lomit Patel

A step back: IDFA’s impact on the advertising ecos...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...

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Computer vision brings shoppable video to life
AI & Automation

Computer vision brings shoppable video to life

4y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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Comscore’s new trends report reveals significant spike in US OTT usage
Digital Advertising

Comscore’s new trends report reveals significant spike in US OTT usage

4y Jacqueline Dooley

Comscore’s new trends report reveals significant s...

We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...

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Scaling ad revenue growth with first-party data expertise
Analyzing Customer Data

Scaling ad revenue growth with first-party data expertise

4y Ankit Oberoi

Scaling ad revenue growth with first-party data ex...

As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...

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Hydra, bots & click-farms: What marketers need to know
Digital Advertising

Hydra, bots & click-farms: What marketers need to know

4y David Finkelstein

Hydra, bots & click-farms: What marketers need to ...

David Finkelstein, CEO of BDEX, offers actionable tips for marketers to avoid targeting their ads to click-farms and highlights the importance of accu...

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The what, why, and how of TikTok's advertising gold rush
Digital Marketing

The what, why, and how of TikTok's advertising gold rush

4y Charlie Braithwaite

The what, why, and how of TikTok's advertising gol...

With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...

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Is Smart Bidding fostering a lackadaisical approach to account structuring?
Digital Advertising

Is Smart Bidding fostering a lackadaisical approach to account structuring?

4y David Grow

Is Smart Bidding fostering a lackadaisical approac...

David Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper...

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Facebook ban: A unique opportunity to measure paid social’s revenue performance
Digital Advertising

Facebook ban: A unique opportunity to measure paid social’s revenue perform...

4y Hugo Loriot

Facebook ban: A unique opportunity to measure paid...

Hugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...

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How to be successful with Google Shopping Ads
Digital Advertising

How to be successful with Google Shopping Ads

4y Jacqueline Dooley

How to be successful with Google Shopping Ads

Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...

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AI applications for digital out of home advertising
AI & Automation

AI applications for digital out of home advertising

4y Dan Dawson

AI applications for digital out of home advertisin...

Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...

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CTV is where the viewers go and advertisers should follow
Content

CTV is where the viewers go and advertisers should follow

4y Anna Kuzmenko

CTV is where the viewers go and advertisers should...

Anna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV.  Read...

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Getting social ads right in the new era of digital marketing
Digital Advertising

Getting social ads right in the new era of digital marketing

4y Robert Rothschild

Getting social ads right in the new era of digital...

Robert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads. Read More...

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How to deploy DOOH during fast market shifts
Digital Advertising

How to deploy DOOH during fast market shifts

4y Roey Franco

How to deploy DOOH during fast market shifts

Roey Franco, VP of Innovation at Xaxis, shows how marketers should be reworking their plans, strategy and campaigns to make the most of DOOH in a post...

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How to target ads for Gen Z on CTV?
Digital Advertising

How to target ads for Gen Z on CTV?

4y Anna Kuzmenko

How to target ads for Gen Z on CTV?

Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the you...

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