As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its own thing.
In our inaugural edition of this new Throwback Thursday column, the president and CEO of DDB New York takes a trip down memory ... read more
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the opportunity to do some visible multichannel marketing. The question is, do the pros outweigh the cons?
Will programmatic ads be the real champion of the upcoming Super Bowl?
Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg.
How can marketers use the concept of the future self to create and launch a successful digital campaign?