Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate ... read more
As Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of users.
This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus.
Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Facebook.
Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is raising the stakes.
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking on search.
This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri integrations?
As the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday season.
As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.
New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new features, too.