How niche marketing can win customers from your competitors
Customer experience

How niche marketing can win customers from your competitors

1y Benjamin Broomfield

How niche marketing can win customers from your co...

"Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missi...

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Why SurveyMonkey stepped away from traditional B2B creative
B2B

Why SurveyMonkey stepped away from traditional B2B creative

1y Benjamin Broomfield

Why SurveyMonkey stepped away from traditional B2B...

"Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read Mor...

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How analytics helps acquire more customers with less advertising
Analytics

How analytics helps acquire more customers with less advertising

1y Akin Arikan

How analytics helps acquire more customers with le...

Despite shrinking ad budgets, marketers are on the hook to fuel their businesses by acquiring traffic. But how? Magic? Data and analytics are to the r...

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eCommerce advertising predictions for 2023
322023

eCommerce advertising predictions for 2023

1y Jamie Bolton

eCommerce advertising predictions for 2023

How brands can leverage some of the key trends for 2023 to drive success in the ecommerce space Read More...

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How Meta lay-offs will impact social media marketing in 2023
Social

How Meta lay-offs will impact social media marketing in 2023

1y Ed East

How Meta lay-offs will impact social media marketi...

Advertisers and brands will need to be patient with the metaverse. Brands may need to redirect or pause 2023 ad spend in the platform until it has bee...

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How Ad Council raised $407M in donated media for their COVID-19 campaign
Case Study

How Ad Council raised $407M in donated media for their COVID-19 campaign

3y Jacqueline Dooley

How Ad Council raised $407M in donated media for t...

Agile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...

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The five latest Google Ads features and how to make the most of them
Digital Advertising

The five latest Google Ads features and how to make the most of them

3y Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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Why doesn’t Zoom have advertising in it?
Digital Advertising

Why doesn’t Zoom have advertising in it?

3y Norman Guadagno

Why doesn’t Zoom have advertising in it?

Norman Guadagno, CMO of Acoustic, explores the possibility of advertising within virtual meetings Read More...

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Let’s just take a minute
Digital Advertising

Let’s just take a minute

3y Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020
Digital Advertising

45% of retailers plan to spend more on social media advertising in 2021 vs ...

3y Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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5 tips for measuring consumer attention in advertising
Digital Advertising

5 tips for measuring consumer attention in advertising

3y Janelle De Rivera

5 tips for measuring consumer attention in adverti...

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...

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How automation solves the problem of product feed and retail ad management
AI & Automation

How automation solves the problem of product feed and retail ad management

3y Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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iOS 14 is not your biggest measurement challenge… but it might have just exposed it
Data

iOS 14 is not your biggest measurement challenge… but it might have just ex...

3y Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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OOH in 2021: Applying frontier thinking to a new world
Digital Advertising

OOH in 2021: Applying frontier thinking to a new world

3y Claire Kimber

OOH in 2021: Applying frontier thinking to a new w...

After a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for th...

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Sales lift from AOOH averaged nearly 19% across four CPG categories
Case Study

Sales lift from AOOH averaged nearly 19% across four CPG categories

3y Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

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Optimize marketing by utilizing self-service approaches
Digital Marketing

Optimize marketing by utilizing self-service approaches

3y Jennifer Werther

Optimize marketing by utilizing self-service appro...

Brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. Read More...

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Why unlocking creative insights data is so important for digital campaign success
Data

Why unlocking creative insights data is so important for digital campaign s...

3y Chris Loy

Why unlocking creative insights data is so importa...

Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...

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How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales
Digital Advertising

How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the mos...

3y Jason Rudolph

How digital advertisers can tap Publisher ‘lead ex...

Looking to scale customers while optimizing ad spend? Here’s a helpful guide for brands and advertisers on how to leverage lead exchanges to connect w...

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The state of OOH advertising in 2021
Digital Marketing

The state of OOH advertising in 2021

3y Matthew O’Connor

The state of OOH advertising in 2021

What’s in store for out-of-home (OOH) advertising in 2021? Here are four major trends to consider before finalizing your marketing plans for the year ...

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Why Nextdoor should be part of your SMBs social media strategy
Digital Advertising

Why Nextdoor should be part of your SMBs social media strategy

3y Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...

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5 lessons brands can learn from political OOH advertising
Digital Advertising

5 lessons brands can learn from political OOH advertising

3y Matthew O’Connor

5 lessons brands can learn from political OOH adve...

With OOH advertising on the rise, brands can take the lead from the political playbook. Read More...

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How AI is simplifying the complexities of media planning
AI & Automation

How AI is simplifying the complexities of media planning

3y Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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How local ads can mitigate COVID-19’s impact on SMBs
Digital Advertising

How local ads can mitigate COVID-19’s impact on SMBs

3y Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

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Advertisers respond to gift-wrapped programmatic offerings this holiday
Digital Advertising

Advertisers respond to gift-wrapped programmatic offerings this holiday

3y Jaan Janes

Advertisers respond to gift-wrapped programmatic o...

Jaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read More...

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Why open source in-app bidding solutions are the future of ad buying
Digital Advertising

Why open source in-app bidding solutions are the future of ad buying

3y Erick Fang

Why open source in-app bidding solutions are the f...

Erick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publisher...

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Three ways merchants can leverage fintech to reach shoppers
Digital Marketing

Three ways merchants can leverage fintech to reach shoppers

3y Jacqueline Dooley

Three ways merchants can leverage fintech to reach...

Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach custome...

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TV or not TV? That is the question: Insights on World Television Day
Digital Advertising

TV or not TV? That is the question: Insights on World Television Day

3y Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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