Why brands should care about brand safety in mobile advertising
Display Advertising

Why brands should care about brand safety in mobile advertising

7y Andy Favell

Why brands should care about brand safety in mobil...

Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...

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Mobile ad viewability: what is it and does it matter?
Display Advertising

Mobile ad viewability: what is it and does it matter?

7y Andy Favell

Mobile ad viewability: what is it and does it matt...

Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...

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From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends
Acquisition

From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

7y Jon Swallen

From Black Friday to Cyber Week: Winter Holiday 20...

Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016
Acquisition

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

7y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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What are the biggest obstacles to programmatic advertising?
Data insights

What are the biggest obstacles to programmatic advertising?

8y Rebecca Sentance

What are the biggest obstacles to programmatic adv...

The digital advertising landscape is shifting rapidly. Challenges ranging from fraud to online ad-blocking have thrown established ad practices into d...

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Verizon acquires Yahoo's operating business for $4.8 billion
Agency Spotlight

Verizon acquires Yahoo's operating business for $4.8 billion

8y Sophie Loras

Verizon acquires Yahoo's operating business for $4...

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...

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Report: Facebook dominates social ad spend and this is just the beginning
Asia

Report: Facebook dominates social ad spend and this is just the beginning

8y Sophie Loras

Report: Facebook dominates social ad spend and thi...

Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...

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What do China's new online advertising rules mean for marketers?
Asia

What do China's new online advertising rules mean for marketers?

8y Sophie Loras

What do China's new online advertising rules mean ...

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...

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APAC to overtake North America as world’s biggest digital ad market
Asia

APAC to overtake North America as world’s biggest digital ad market

8y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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Ogilvy's top three lessons from the Cannes Lions
Conference Coverage

Ogilvy's top three lessons from the Cannes Lions

8y Mark Himmelsbach

Ogilvy's top three lessons from the Cannes Lions

ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...

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Keeping the right balance of "person" in "personalization"
Data insights

Keeping the right balance of "person" in "personalization"

8y Mike O'Brien

Keeping the right balance of "person" in "personal...

Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...

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Can advertisers make the walled gardens hand over their keys?
Media

Can advertisers make the walled gardens hand over their keys?

8y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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Five of the most exciting digital innovations in grocery retail
Data insights

Five of the most exciting digital innovations in grocery retail

8y Dev Mehta

Five of the most exciting digital innovations in g...

Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...

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Four key ways to optimize your real time bidding spend
Media

Four key ways to optimize your real time bidding spend

8y David Zuckerman

Four key ways to optimize your real time bidding s...

Though closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...

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Eight creative tips for effective video advertising
Marketing

Eight creative tips for effective video advertising

8y Tereza Litsa

Eight creative tips for effective video advertisin...

Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative ...

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What Facebook Messenger's evolution means for advertisers
Social Media

What Facebook Messenger's evolution means for advertisers

8y Morgan Swingle

What Facebook Messenger's evolution means for adve...

As Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of us...

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Mary Meeker report puts China (and WeChat) on the global stage
Asia

Mary Meeker report puts China (and WeChat) on the global stage

8y Sophie Loras

Mary Meeker report puts China (and WeChat) on the ...

This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...

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Stats of the week: Six Snapchat figures from Mary Meeker
Social Media

Stats of the week: Six Snapchat figures from Mary Meeker

8y Mike O'Brien

Stats of the week: Six Snapchat figures from Mary ...

Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...

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Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves
Asia

Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

8y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

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Where do the biggest brands spend their marketing dollars?
Ad Industry Metrics

Where do the biggest brands spend their marketing dollars?

8y Mike O'Brien

Where do the biggest brands spend their marketing ...

Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...

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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange
Media

The Digital Download: In with TAG anti-fraud program; out with Facebook Exc...

8y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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Tesco and M&S: seamlessness will be the new 'sadvertising' this Christmas
Ecommerce

Tesco and M&S: seamlessness will be the new 'sadvertising' this Christm...

8y Mike O'Brien

Tesco and M&S: seamlessness will be the new 's...

As the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday se...

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Merging of largest, smallest screens delivers exciting opportunities
Mobile

Merging of largest, smallest screens delivers exciting opportunities

8y Joe Laszlo

Merging of largest, smallest screens delivers exci...

As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...

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The Digital Download: Ad blocking, online video, Facebook updates on the rise
Media

The Digital Download: Ad blocking, online video, Facebook updates on the ri...

8y Mike O'Brien

The Digital Download: Ad blocking, online video, F...

New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...

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How M&M's mastered multilingualism for its milestone birthday
Strategies

How M&M's mastered multilingualism for its milestone birthday

8y Mike O'Brien

How M&M's mastered multilingualism for its milesto...

A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...

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Viewability has much more gray area than you realize [Study]
Ad Industry Metrics

Viewability has much more gray area than you realize [Study]

8y Mike O'Brien

Viewability has much more gray area than you reali...

Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts
Media

The Digital Download: New Instagram video offering, new Pinterest partner, ...

8y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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