This is a roundup of new hires and promotions in the digital marketing industry during January of 2015.
Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing decisions.
Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia.
Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan.
Aegis signed a majority stake in Adsit to beef its search-driven e-commerce capability under iProspect China.
Chicago-based agency merges with Isobar.
GroupM launches MJoule, Next Digital acquires FutureLab, Aegis buys Upper Storey, and other agency news.
Automaker's contract spans search, social media, media planning and buying, as well as mobile.
Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director.
Exchange-based buying still struggles to gain traction, however.