Marketing in a recession: benefits of affiliates and partnerships

Marketing Marketing in a recession: benefits of affiliates and partnerships

1y David Nicholson

Marketing in a recession: benefits of affiliates a...

As industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and...

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Online brand protection: trusted automated monitoring is key

Digital Marketing Online brand protection: trusted automated monitoring is key

2y Elizabeth Matsangou

Online brand protection: trusted automated monitor...

Brand protection in the digital age, is more complex than ever before. However, new tracking and analytics tools can help organisations ensure they re...

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Protectionist behavior & isolationism in affiliate marketing harm the modern marketer

Digital Marketing Protectionist behavior & isolationism in affiliate marketing harm the modern marketer

3y Matt Gilbert

Protectionist behavior & isolationism in affiliate...

Accountability and transparency will enlighten and shift the entire C-Suite’s mindset, so that we may realize the full potential of affiliate within t...

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Uber, Airbnb and how their affiliate marketing strategies differ

Strategy & Leadership Uber, Airbnb and how their affiliate marketing strategies differ

6y Mike O'Brien

Uber, Airbnb and how their affiliate marketing str...

Uber and Airbnb have a lot of surface things in common: they're unicorns who have disrupted their respective industries and evolved into global powerh...

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

10y Lisa Lacy

Twitch + Extra Data = One Potentially Powerful Ama...

Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...

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4 Ways Brands Can Use WeChat for Sales

4 Ways Brands Can Use WeChat for Sales

10y Chris Baker

4 Ways Brands Can Use WeChat for Sales

The most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Read More...

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Groupon Launches Affiliate Marketing Platform

Groupon Launches Affiliate Marketing Platform

11y Lisa Lacy

Groupon Launches Affiliate Marketing Platform

The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make ...

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Fraud Protection: A Must for Performance Marketing

Fraud Protection: A Must for Performance Marketing

12y Pace Lattin

Fraud Protection: A Must for Performance Marketing

Companies that fail to protect against fraud can end up destroying business relationships. Read More...

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