The rise of the automation powered agency
AI & Automation

The rise of the automation powered agency

3y Jacqueline Dooley

The rise of the automation powered agency

The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. Read Mo...

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Five ways data is transforming the brand-agency relationship
Acquisition

Five ways data is transforming the brand-agency relationship

4y Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

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Why agencies should consider investing in an intuitive DAM
Content

Why agencies should consider investing in an intuitive DAM

4y Helen Aboagye

Why agencies should consider investing in an intui...

CMO of Imagen, Helen Aboagye, discusses why an intuitive digital asset management (DAM) system is essential for today’s agencies. Read More...

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Practical advice from Wix to help agencies increase productivity
Digital Marketing

Practical advice from Wix to help agencies increase productivity

4y Jacqueline Dooley

Practical advice from Wix to help agencies increas...

Chris Ryan, Head of Agency Relations at Wix and Carlos Valladares, Co-Founder of CIS Agency review the seven critical steps to optimizing your product...

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How machine learning-powered agencies are reshaping digital marketing
AI & Automation

How machine learning-powered agencies are reshaping digital marketing

4y Jacqueline Dooley

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology
Blockchain

Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketer...

6y Mike O'Brien

Blockchain 101: AdLedger, IBM and Salon Media team...

Blockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study
Leadership

Leading by example, compact content and other insights from Freedman Intern...

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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Blockchain: Reshaping advertising, removing fraud, rebuilding trust
Blockchain

Blockchain: Reshaping advertising, removing fraud, rebuilding trust

6y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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Digital marketing strategies for the agency of the future
Social

Digital marketing strategies for the agency of the future

8y Jasmine Sandler

Digital marketing strategies for the agency of the...

One of the major hallmarks of digital marketing is how fast it moves. Facebook got to 500 million users in under six years; Snapchat’s video views are...

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