In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its own thing.
Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to see what their ... read more
Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg.
As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and measuring data yielded from campaigns.
Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But why?
This holiday season, think of the best thing you can give your customers: a solution to one of their everyday problems.
Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing.
Sage quotes from Massimo Vignelli, Jeffery Zeldman, and Neville Brody illuminate an in-depth analysis of data-driven creative.
This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiting and promoting executives.