How Tripadvisor’s in-house agency is incubating innovation

Strategy How Tripadvisor’s in-house agency is incubating innovation

6d Benjamin Broomfield

How Tripadvisor’s in-house agency is incubating in...

“It has not been an overnight process but running as an agency gives us absolute clarity and purpose." Read More...

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How brand experience is changing the company-agency relationship

Brand experience How brand experience is changing the company-agency relationship

1m Todd Irwin

How brand experience is changing the company-agenc...

For business leaders, the importance of a consistent and engaging brand experience represents the best opportunity to penetrate and control vital mark...

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AI and automation can make marketers champions again

AI & Automation AI and automation can make marketers champions again

3y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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What makes a great digital marketing and analytics shop

Educating leadership What makes a great digital marketing and analytics shop

5y Adam Singer

What makes a great digital marketing and analytics...

As a consultant, I'm frequently asked by CMOs and marketers of all types what makes a great agency. Sharing data and educating clients are just two de...

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7 tips for successful client strategy meetings

Marketing 7 tips for successful client strategy meetings

6y Clark Boyd

7 tips for successful client strategy meetings

In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page an...

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Mobile Reader Survey: Voting Now Open!

Events Mobile Reader Survey: Voting Now Open!

6y Sam Lawson

Mobile Reader Survey: Voting Now Open!

With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...

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How to combat an agency's top four collaboration killers

Agency Spotlight How to combat an agency's top four collaboration killers

6y Pramit Nairi

How to combat an agency's top four collaboration k...

We've all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies' collaborative vibe...

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Seven questions agencies should be asking prospective clients

Acquisition Seven questions agencies should be asking prospective clients

6y Mike O'Brien

Seven questions agencies should be asking prospect...

In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...

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How do you manage all your emails?

Email How do you manage all your emails?

6y Mike O'Brien

How do you manage all your emails?

We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...

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Ogilvy's top three lessons from the Cannes Lions

Conference Coverage Ogilvy's top three lessons from the Cannes Lions

6y Mark Himmelsbach

Ogilvy's top three lessons from the Cannes Lions

ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...

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Can advertisers make the walled gardens hand over their keys?

Media Can advertisers make the walled gardens hand over their keys?

6y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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Three ways to manage successful inter-agency relationships

Strategies Three ways to manage successful inter-agency relationships

6y Lisa Henderson

Three ways to manage successful inter-agency relat...

Digital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relat...

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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

Media The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

6y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

Acquisition Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

7y Mike O'Brien

Throwback Thursday: Minnesota pride for SapientNit...

A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...

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Agencies lack the diversity of the ads they create

Strategies Agencies lack the diversity of the ads they create

7y Mike O'Brien

Agencies lack the diversity of the ads they create

New research from BabyCenter shows that consumers love diversity in advertising. But there isn't much of it behind-the-scenes, which came up during a ...

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The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

Media The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

7y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

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Digital people on the move: February 2016

Strategies Digital people on the move: February 2016

7y Mike O'Brien

Digital people on the move: February 2016

This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's...

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China's real-time bidding for video programmatic is a myth

Asia China's real-time bidding for video programmatic is a myth

7y Charlie Wang

China's real-time bidding for video programmatic i...

Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...

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Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

Agency Spotlight Throwback Thursday: Giant Spoon’s Jon Haber on cheese and dogs

7y Yuyu Chen

Throwback Thursday: Giant Spoon’s Jon Haber on che...

Instead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....

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Spotlight on Cindy Gustafson: how brands can become more adaptive

Acquisition Spotlight on Cindy Gustafson: how brands can become more adaptive

7y Yuyu Chen

Spotlight on Cindy Gustafson: how brands can becom...

Cindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of...

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Twitter 101: ClickZ attends Flight School

Social Media Twitter 101: ClickZ attends Flight School

7y Mike O'Brien

Twitter 101: ClickZ attends Flight School

Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...

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What can digital marketers learn from start-ups?

Asia What can digital marketers learn from start-ups?

7y Andreas Krasser

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...

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Ads of the week: Valentine’s Day edition

Acquisition Ads of the week: Valentine’s Day edition

7y Yuyu Chen

Ads of the week: Valentine’s Day edition

With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads. Read More...

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Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

Strategies Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

7y Mike O'Brien

Big Game growth hacking: spotlight on Avocados Fro...

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...

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How well do agencies really understand programmatic?

Automation How well do agencies really understand programmatic?

7y Yuyu Chen

How well do agencies really understand programmati...

In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...

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I am the Walrus: spotlight on the agency's founder, Deacon Webster

Agency Spotlight I am the Walrus: spotlight on the agency's founder, Deacon Webster

7y Mike O'Brien

I am the Walrus: spotlight on the agency's founder...

How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...

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Personal branding lessons from four C-level executives

Social Media Personal branding lessons from four C-level executives

7y Yuyu Chen

Personal branding lessons from four C-level execut...

Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...

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