Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...
View articleHere's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg. Read More...
View articleAs marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and ...
View articleAnalyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...
View articleThis holiday season, think of the best thing you can give your customers: a solution to one of their everyday problems. Read More...
View articleHere's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...
View articleSage quotes from Massimo Vignelli, Jeffery Zeldman, and Neville Brody illuminate an in-depth analysis of data-driven creative. Read More...
View articleThis past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...
View articleWeb and app development is a growing part of digital agency engagements. Agile, integrated collaboration on development and creative can prevent slipp...
View articleThough creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...
View articleIf consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...
View articleBusiness consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace co...
View articleAs one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...
View articleDuring Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inh...
View articleMobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Bran...
View articleSnapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...
View articleData is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...
View articleAs brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...
View articleThe Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should b...
View articleIt's a hotly debated question – do you need an agency? Here Nick Annetts gives his tips for choosing an agency, and how to get the most out of the rel...
View articleIvan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...
View articleBurying the hatchet once and for all to bring marketers and innovators closer together. Read More...
View articleIn this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she work...
View articleBoth sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Read Mo...
View articleAccording to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...
View articleMarketers are still making basic faux pas when it comes to a digital strategy. Read More...
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