A look at why we may lose deals, talent, and our very own soul after years of being in the agency world. Read More...
View articleOmar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...
View articleIn the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Read More...
View articleHonda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...
View articleCreating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...
View articleSocial media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands...
View articleThe relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down. Read More...
View articleRecent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...
View articleData specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing ...
View articleWhen on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Read ...
View articleWhen communicating content marketing terms to clients, the key is to keep it simple. Read More...
View articleAs SEO continues to mature, new types of engagements and agencies will begin to evolve. Here is a look at four ways the future of SEO could develop. R...
View articleNew research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Read More...
View articleGlobal advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of b...
View articleIn its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...
View articleAgencies face challenging times ahead as the digital landscape moves into a new gear. Read More...
View articleIn these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...
View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
View articleAgencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during June. Read More...
View articleClients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organizati...
View articleThe majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the A...
View articleA new study finds that many large advertising and creative agencies are missing the mark when it comes to digital talent. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May. Read More...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleThere have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...
View articleSony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...
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