Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture

Marketing Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture

8y Yuyu Chen

Beats by Dr. Dre’s CMO: We’re Moving at the Speed ...

Omar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...

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Building the Digital Marketing Agency of the Future

Marketing Building the Digital Marketing Agency of the Future

8y Guest

Building the Digital Marketing Agency of the Futur...

In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Read More...

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Acura Targets Millennials With Musical Tumblr Campaign

Marketing Acura Targets Millennials With Musical Tumblr Campaign

8y Mike O'Brien

Acura Targets Millennials With Musical Tumblr Camp...

Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...

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Agency Professionals: Metrics for Your Personal Success Dashboard

Actionable Analysis Agency Professionals: Metrics for Your Personal Success Dashboard

8y Adam Singer

Agency Professionals: Metrics for Your Personal Su...

Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...

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84 Percent of Millennials Don’t Trust Traditional Advertising

Social 84 Percent of Millennials Don’t Trust Traditional Advertising

8y Yuyu Chen

84 Percent of Millennials Don’t Trust Traditional ...

Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands...

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How Agencies Buy Marketing Technology

Marketing How Agencies Buy Marketing Technology

8y Marko Muellner

How Agencies Buy Marketing Technology

The relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down. Read More...

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The Continued Move Toward Marketing Automation

Asia The Continued Move Toward Marketing Automation

8y Andy Radovic

The Continued Move Toward Marketing Automation

Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...

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How Can You Make Your Big Data "Smarter"?

Data insights How Can You Make Your Big Data "Smarter"?

8y Yuyu Chen

How Can You Make Your Big Data "Smarter"?

Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing ...

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How (and Whether) to Respond to an RFP

Marketing How (and Whether) to Respond to an RFP

8y Kevin Lee

How (and Whether) to Respond to an RFP

When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Read ...

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Communicating Content Marketing in Asia

Asia Communicating Content Marketing in Asia

8y Jon Wade

Communicating Content Marketing in Asia

When communicating content marketing terms to clients, the key is to keep it simple. Read More...

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The Future of Agency SEO

Search The Future of Agency SEO

8y Benjamin Spiegel

The Future of Agency SEO

As SEO continues to mature, new types of engagements and agencies will begin to evolve. Here is a look at four ways the future of SEO could develop. R...

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Programmatic Continues to Grow Even as Challenges Linger

Media Programmatic Continues to Grow Even as Challenges Linger

8y Ben Plomion

Programmatic Continues to Grow Even as Challenges ...

New research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Read More...

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Publicis Acquires Sapient to the Tune of $3.7 Billion

Agency Spotlight Publicis Acquires Sapient to the Tune of $3.7 Billion

8y Emily Alford

Publicis Acquires Sapient to the Tune of $3.7 Bill...

Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of b...

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IAB Highlights Best Campaigns From All Over the World

Display Advertising IAB Highlights Best Campaigns From All Over the World

8y Mike O'Brien

IAB Highlights Best Campaigns From All Over the Wo...

In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...

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The End of the Agency?

Asia The End of the Agency?

8y Kristin Low

The End of the Agency?

Agencies face challenging times ahead as the digital landscape moves into a new gear. Read More...

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VIDEO: Building an Influential Brand

Media VIDEO: Building an Influential Brand

8y Yuyu Chen

VIDEO: Building an Influential Brand

In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...

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Who's Driving Your Content Strategy?

Marketing Who's Driving Your Content Strategy?

8y Marko Muellner

Who's Driving Your Content Strategy?

Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...

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Innovation — Lies, Promises, and PowerPoints

Marketing Innovation — Lies, Promises, and PowerPoints

8y Benjamin Spiegel

Innovation — Lies, Promises, and PowerPoints

Agencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Read More...

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Digital Marketing People on the Move: June 2014 Roundup

Marketing Digital Marketing People on the Move: June 2014 Roundup

8y Yuyu Chen

Digital Marketing People on the Move: June 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during June. Read More...

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PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency

Asia PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency

9y Jon Wade

PR & Creativity: Questions Clients Should Be A...

Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organizati...

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Social Media Content on Rise for Brands, While Testing Remains Low [Survey]

Data insights Social Media Content on Rise for Brands, While Testing Remains Low [Survey]

9y Yuyu Chen

Social Media Content on Rise for Brands, While Tes...

The majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the A...

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Do Agencies Have the Right Digital Talent? Cannes Says Yes, New Study Says Not Yet

Marketing Do Agencies Have the Right Digital Talent? Cannes Says Yes, New Study Says Not Yet

9y Aaron Kahlow

Do Agencies Have the Right Digital Talent? Cannes ...

A new study finds that many large advertising and creative agencies are missing the mark when it comes to digital talent. Read More...

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Digital Marketing People on the Move: May 2014 Roundup

Agency Spotlight Digital Marketing People on the Move: May 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: May 2014 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May. Read More...

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Facebook-Publicis Ad Partnership Centers on Data

Data insights Facebook-Publicis Ad Partnership Centers on Data

9y Yuyu Chen

Facebook-Publicis Ad Partnership Centers on Data

Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...

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Organic Reach Is Temporary: 4 Big Insights Shaping 2014

Social Organic Reach Is Temporary: 4 Big Insights Shaping 2014

9y Marko Muellner

Organic Reach Is Temporary: 4 Big Insights Shaping...

There have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...

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Sony Kicks Off World Cup With Fan-Powered Social Media Site

Marketing Sony Kicks Off World Cup With Fan-Powered Social Media Site

9y Yuyu Chen

Sony Kicks Off World Cup With Fan-Powered Social M...

Sony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...

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Advertising and Media Agencies: The Future Is Now

Analytics Advertising and Media Agencies: The Future Is Now

9y Pelin Thorogood

Advertising and Media Agencies: The Future Is Now

Gone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...

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