Emerging trends in IoT are changing online marketing

Digital Advertising Emerging trends in IoT are changing online marketing

1w Alex Love

Emerging trends in IoT are changing online marketi...

IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

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If you want sellers to sell more, embrace AI

AI & Automation If you want sellers to sell more, embrace AI

1w Kayleigh Halko

If you want sellers to sell more, embrace AI

Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

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Customer experience in 2025: here’s where we’re heading

AI & Automation Customer experience in 2025: here’s where we’re heading

1m Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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Let’s just take a minute

Digital Advertising Let’s just take a minute

2m Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

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AI-powered chatbots deliver personalization at scale

AI & Automation AI-powered chatbots deliver personalization at scale

3m Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...

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How marketers are embracing hyper-personalization in 2021

Content & Experience How marketers are embracing hyper-personalization in 2021

3m Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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How automation solves the problem of product feed and retail ad management

AI & Automation How automation solves the problem of product feed and retail ad management

3m Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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Getting ahead in marketing: Data as the new oil

Data Getting ahead in marketing: Data as the new oil

3m Iris Meijer

Getting ahead in marketing: Data as the new oil

Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...

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How AI is transforming coupon marketing campaigns?

AI & Automation How AI is transforming coupon marketing campaigns?

3m Evelyn Johnson

How AI is transforming coupon marketing campaigns?

This article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. Read More...

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Digital channel performance: Evangelizing and communicating with the C-Suite

Digital Leaders Digital channel performance: Evangelizing and communicating with the C-Suite

3m Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

3m Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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A look at where marketing automation falls short

AI & Automation A look at where marketing automation falls short

4m Nick Runyon

A look at where marketing automation falls short

Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...

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Why marketers need both rule-based and machine learning-based personalization

AI & Automation Why marketers need both rule-based and machine learning-based personalization

4m Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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Tech Talk with Jivox: Personalization and ecommerce marketing

Advertising & Promotion Tech Talk with Jivox: Personalization and ecommerce marketing

4m Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

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How automation can enhance the retail experience in 2021 and beyond

AI & Automation How automation can enhance the retail experience in 2021 and beyond

4m Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

AI & Automation Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

4m Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Steering retail into 2021 with digital at the wheel

Digital Marketing Steering retail into 2021 with digital at the wheel

4m Jim Yu

Steering retail into 2021 with digital at the whee...

Where should retailers focus their efforts for the holiday season and heading into 2021? Read More...

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Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

AI & Automation Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

5m Kamaljeet Kalsi

Key Insights: Market leaders on 2021, AI in advert...

Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...

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How AI is simplifying the complexities of media planning

AI & Automation How AI is simplifying the complexities of media planning

5m Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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How can technology help establish the ‘new’ workplace of tomorrow?

AI & Automation How can technology help establish the ‘new’ workplace of tomorrow?

5m Don Schuerman

How can technology help establish the ‘new’ workpl...

Pega’s CTO, Don Shuerman evaluates technology investments for 2021, and shows what it means to take a human-centered design thinking approach. Read Mo...

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Why aren’t marketers using automation tools to personalize websites?

AI & Automation Why aren’t marketers using automation tools to personalize websites?

5m Tom Ryan

Why aren’t marketers using automation tools to per...

Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read ...

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The digital marketing forecast for 2021

Digital Marketing The digital marketing forecast for 2021

5m Nikki Vegenski

The digital marketing forecast for 2021

The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...

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How marketers can manage risk and save projects during the pandemic and beyond

Digital Marketing How marketers can manage risk and save projects during the pandemic and beyond

5m Saranya Babu

How marketers can manage risk and save projects du...

In the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Here’s how they can plan for a successful 20...

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The rise of the automation powered agency

AI & Automation The rise of the automation powered agency

5m Jacqueline Dooley

The rise of the automation powered agency

The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. Read Mo...

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Using the scientific method to test digital marketing strategies

Digital Marketing Using the scientific method to test digital marketing strategies

6m Lyssa Myska Allen

Using the scientific method to test digital market...

HGS' Lyssa Myska Allen breaks down how businesses can better prep for the future and build flexible marketing strategies to keep up with rapidly chang...

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Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

AI & Automation Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

6m Abhishek Shah

Tech Talk with MarketMuse: What a content intellig...

Jeff Coyle from MarketMuse explains what a content intelligence solution can do for your marketing efforts and how it can increase your bottom line. R...

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Saying goodbye to data friction with MessageGears and personalized messages at scale

AI & Automation Saying goodbye to data friction with MessageGears and personalized messages at scale

6m Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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