Practical tips to transition your ecommerce business in the second half of 2020
Digital Marketing

Practical tips to transition your ecommerce business in the second half of ...

4y Jennifer Warren

Practical tips to transition your ecommerce busine...

From flexible pricing of products to asynchronous conversations, we look at some helpful tips to transition your ecommerce business in the second half...

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What makes a successful modern CMO?
Digital Leaders

What makes a successful modern CMO?

4y Lomit Patel

What makes a successful modern CMO?

Lomit Patel, Vice President of Growth at IMVU, provides an overview on what makes a successful modern Chief Marketing Officer (CMO). Read More...

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How to set your first AI project up for success
AI & Automation

How to set your first AI project up for success

4y Jim Yu

How to set your first AI project up for success

AI is top of mind for most marketers today. In this article, Jim Yu shares five simple steps organizations can take to start their AI journey. Read Mo...

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AI applications for digital out of home advertising
AI & Automation

AI applications for digital out of home advertising

4y Dan Dawson

AI applications for digital out of home advertisin...

Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...

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Making every interaction with customers matter
AI & Automation

Making every interaction with customers matter

4y Nate Skinner

Making every interaction with customers matter

Oracle’s Nate Skinner tells us why positive customer experiences are more important now than ever before and how Artificial Intelligence (AI) can help...

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Email marketing or marketing automation?
Digital Marketing

Email marketing or marketing automation?

4y Ashley Schweigert

Email marketing or marketing automation?

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...

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How your organization can become AI powered
AI & Automation

How your organization can become AI powered

4y Seth Earley

How your organization can become AI powered

The author of 'The AI-Powered Enterprise', Seth Earley provides practical guidance for implementing transformative AI solutions to your organization. ...

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Five tools that can help you break free from data paralysis
Analytics

Five tools that can help you break free from data paralysis

4y Jacqueline Dooley

Five tools that can help you break free from data ...

From predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...

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The role of AI advertising for deep customer experience personalization
AI & Automation

The role of AI advertising for deep customer experience personalization

4y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

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AI and ML help digital brands deliver exceptional UX
AI & Automation

AI and ML help digital brands deliver exceptional UX

4y Adolphus Nolan III

AI and ML help digital brands deliver exceptional ...

Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...

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Artificial intelligence (AI) in marketing
AI & Automation

Artificial intelligence (AI) in marketing

4y Oz Etzioni

Artificial intelligence (AI) in marketing

AI has enabled marketer’s strategy for better engagement in more ways than we know. Read More...

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Design by computers: How AI is changing the graphic design industry
AI & Automation

Design by computers: How AI is changing the graphic design industry

4y Carl Dean

Design by computers: How AI is changing the graphi...

AI is a powerful technology and there is no dearth of its merits. It’s disrupted many industries and today we highlight how it has impacted the graphi...

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Why brands need to take a strategic approach to personalization
AI & Automation

Why brands need to take a strategic approach to personalization

4y Jean-René Boidron

Why brands need to take a strategic approach to pe...

Kameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges...

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Anticipating customer needs with data and AI
AI & Automation

Anticipating customer needs with data and AI

4y Kate Erickson

Anticipating customer needs with data and AI

Deloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read More...

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Eight best ways to use AI in martech in 2020
AI & Automation

Eight best ways to use AI in martech in 2020

4y Kevin Payne

Eight best ways to use AI in martech in 2020

We look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their busine...

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The rise of the AI-automated enterprise
AI & Automation

The rise of the AI-automated enterprise

4y Jacqueline Dooley

The rise of the AI-automated enterprise

Brian Solis, Global Innovation Evangelist at Salesforce, discusses the role of AI in marketing, customer experience, and the future of the automated e...

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5 tips to accelerate your company's AI implementation
AI & Automation

5 tips to accelerate your company's AI implementation

4y John Allen

5 tips to accelerate your company's AI implementat...

RingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. Read More...

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How Adobe uses AI internally to drive growth
AI & Automation

How Adobe uses AI internally to drive growth

4y Luke Richards

How Adobe uses AI internally to drive growth

According to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...

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The AI-enhanced CX: Agility for an uncertain future
AI & Automation

The AI-enhanced CX: Agility for an uncertain future

4y Sven Feurer

The AI-enhanced CX: Agility for an uncertain futur...

Despite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of...

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Mind the (trust) gap
AI & Automation

Mind the (trust) gap

4y Dave Neway

Mind the (trust) gap

Dave Neway, head of product marketing at IBM Watson Advertising, touches on how AI can impact digital marketing and help bridge the trust gap between ...

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Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots
AI & Automation

Key insights: AI in Marketing Summit highlights, microbrowser advertising, ...

4y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

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The benefits of effective chatbots on customer experience
AI & Automation

The benefits of effective chatbots on customer experience

4y Sebastian Witalec & Rob Lauer

The benefits of effective chatbots on customer exp...

Customers and employees alike want information quickly, especially during a pandemic. We break down what goes into building an effective chatbot and t...

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Personalization is critical during times of rapid change
AI & Automation

Personalization is critical during times of rapid change

4y Drew Burns

Personalization is critical during times of rapid ...

Drew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...

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AI marketing technology tools pricing guide 2020
AI & Automation

AI marketing technology tools pricing guide 2020

4y Charlie Braithwaite

AI marketing technology tools pricing guide 2020

AI is increasingly becoming a necessity for forward-thinking marketers. Here, we break down some of the top vendors on the market. Read More...

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The story of AI-enabled DAM: From point solution to enterprise enabler
AI & Automation

The story of AI-enabled DAM: From point solution to enterprise enabler

4y Milind Pansare

The story of AI-enabled DAM: From point solution t...

Cloudinary’s head of product marketing outlines the evolution of digital asset management (DAM) solutions and offers recommendations for deploying an ...

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The use of AI for retail players can be a decisive factor in their business recovery
AI & Automation

The use of AI for retail players can be a decisive factor in their business...

4y Olivier Marc

The use of AI for retail players can be a decisive...

Olivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. Read More...

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Top 10 marketing-related AI thought leaders to follow
AI & Automation

Top 10 marketing-related AI thought leaders to follow

4y Andy Betts

Top 10 marketing-related AI thought leaders to fol...

Enhance your understanding of how AI and machine learning works and impacts digital. Read More...

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