What's so great about digital marketing anyway?

Asia What's so great about digital marketing anyway?

5y Sophie Loras

What's so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...

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Google beats Apple to become world's most valuable brand [Study]

Ad Industry Metrics Google beats Apple to become world's most valuable brand [Study]

5y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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What can digital marketers learn from start-ups?

Asia What can digital marketers learn from start-ups?

6y Andreas Krasser

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...

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VIDEO: How AIA Is Innovating From the Outside In

Asia VIDEO: How AIA Is Innovating From the Outside In

6y Sophie Loras

VIDEO: How AIA Is Innovating From the Outside In

Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...

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