Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve.
Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future.
From Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design.
There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz.
This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business.
What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action.
Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes.
Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base.
In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant.
Could the sharing economy be the next way for marketers to boost brand loyalty?