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A graphic from Holly Clarke's AirBnB presentation at Beat the Buzz, showing a sort of spider diagram. In the centre in a circle is a flag with the AirBnB logo, with four other circles connected to it. From left to right, they read: "Flexible concept that works for all passions"; "Boost brand awareness through PR and social"; "Drives new sign ups" and "Leverage partnerships".
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Screen Shot 2016-04-12 at 12.51.35 PM
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Godin, Seth - by Bjorn Amundsen