QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
Amazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan ... read more
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China.
Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd.
New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.