Alibaba's record-breaking Singles Day and its impact on global ecommerce
Ecommerce

Alibaba's record-breaking Singles Day and its impact on global ecommerce

5y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

View article
Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sales, Facebook's Portal now available
Disruptive MarTech

Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sal...

5y Kimberly Collins

Weekly martech review: SAP buys Qualtrics, Alibaba...

We review the top news in martech from the week of November 5–November 12, 2018. Read More...

View article
How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience
Ecommerce

How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experie...

6y Mike O'Brien

How Starbucks, Sam's Club, and Sugarfina are enhan...

Though no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...

View article
Get the latest analysis and reports delivered to your inbox daily
Google, Yandex and Baidu: Strategies for expanding your search marketing
Search

Google, Yandex and Baidu: Strategies for expanding your search marketing

6y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

View article
Who gets the gold?: The best marketing from the PyeongChang Winter Olympics
Digital Advertising

Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

6y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

View article
Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing
Leadership

Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pr...

6y Mike O'Brien

Mass one-to-one marketing: Procter & Gamble Ch...

At WHOSAY's ANA Masters of Marketing event, Procter & Gamble Chief Brand Officer Marc Pritchard discussed “mass one-to-one marketing" and why it's...

View article
How can retailers improve their mobile app experience?
Ecommerce

How can retailers improve their mobile app experience?

6y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

View article
Alibaba racks up $17.8 billion in Singles' Day sales
Data insights

Alibaba racks up $17.8 billion in Singles' Day sales

7y Al Roberts

Alibaba racks up $17.8 billion in Singles' Day sal...

Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...

View article
How SK-II blends ecommerce and social for improved brand perception
Acquisition

How SK-II blends ecommerce and social for improved brand perception

8y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

View article
Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals
Acquisition

Alibaba adds 9.9 wine and spirit event to its list of online shopping festi...

8y Sophie Loras

Alibaba adds 9.9 wine and spirit event to its list...

On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...

View article
How brands are using VR to improve customer experience in China
Acquisition

How brands are using VR to improve customer experience in China

8y Elisa Harca

How brands are using VR to improve customer experi...

Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by b...

View article
Verizon acquires Yahoo's operating business for $4.8 billion
Agency Spotlight

Verizon acquires Yahoo's operating business for $4.8 billion

8y Sophie Loras

Verizon acquires Yahoo's operating business for $4...

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...

View article
Five reasons why China is a role model for digital innovation
Asia

Five reasons why China is a role model for digital innovation

8y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

View article
Tips to boost B2C sales into China using Alibaba
Asia

Tips to boost B2C sales into China using Alibaba

8y Sophie Loras

Tips to boost B2C sales into China using Alibaba

How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...

View article
How to get the most from APAC's booming ecommerce opportunities
Asia

How to get the most from APAC's booming ecommerce opportunities

8y Alex Shaida

How to get the most from APAC's booming ecommerce ...

For those looking at career opportunities in Asia's booming ecommerce sector, keeping up to date is key as the industry evolves and develops with regi...

View article
Google beats Apple to become world's most valuable brand [Study]
Ad Industry Metrics

Google beats Apple to become world's most valuable brand [Study]

8y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

View article
Five ways brands can prepare for a rebound in China's retail sector
Asia

Five ways brands can prepare for a rebound in China's retail sector

8y Sophie Loras

Five ways brands can prepare for a rebound in Chin...

PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...

View article
Mary Meeker report puts China (and WeChat) on the global stage
Asia

Mary Meeker report puts China (and WeChat) on the global stage

8y Sophie Loras

Mary Meeker report puts China (and WeChat) on the ...

This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...

View article
Why the reality of a virtual world is closer than we think
Acquisition

Why the reality of a virtual world is closer than we think

8y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

View article
If it 'doesn't make any f**king sense,' it's ripe for disruption
Conference Coverage

If it 'doesn't make any f**king sense,' it's ripe for disruption

8y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

View article
Why Alibaba's $1 billion Lazada deal is good for business in Southeast Asia
Asia

Why Alibaba's $1 billion Lazada deal is good for business in Southeast Asia

8y Sophie Loras

Why Alibaba's $1 billion Lazada deal is good for b...

Ecommerce in Southeast Asia has been given a huge boost after Alibaba announced a US$1 billion investment for a controlling stake in Lazada this week,...

View article
Stats of the week: consumers say no to online advertising
Ad Industry Metrics

Stats of the week: consumers say no to online advertising

8y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

View article
How will Alibaba's removal of SCMP's paywall help it generate revenue?
Asia

How will Alibaba's removal of SCMP's paywall help it generate revenue?

8y Sophie Loras

How will Alibaba's removal of SCMP's paywall help ...

Alibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this we...

View article
Economic slowdown in China means a booming ecommerce sector
Asia

Economic slowdown in China means a booming ecommerce sector

8y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

View article
What is x-commerce and why should marketers care?
Asia

What is x-commerce and why should marketers care?

8y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

View article
Apple Pay launches in China
Asia

Apple Pay launches in China

8y Sophie Loras

Apple Pay launches in China

Apple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China. Read More...

View article
How WeChat Wallet has kept QR codes alive in China
Asia

How WeChat Wallet has kept QR codes alive in China

8y Sophie Loras

How WeChat Wallet has kept QR codes alive in China

QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...

View article
1 2 3 4