China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience.
Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Day event another record-breaker.
Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard.
Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region.
In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape.
In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant.
KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May.
In today's digital age, how can marketers better generate consumer demand during the path to purchase?
WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key.