In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first approach to shopping.
Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
For those looking at career opportunities in Asia's booming ecommerce sector, keeping up to date is key as the industry evolves and develops with regional specific nuances.
PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disruptive pressures of a slowing Chinese economy, the rise of a new demographic of shoppers and a growing online ecosystem.
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
Ecommerce in Southeast Asia has been given a huge boost after Alibaba announced a US$1 billion investment for a controlling stake in Lazada this week, one of the region's biggest online players.
Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce.
Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.