Amazon, Alibaba and Rakuten: who is winning the global ecommerce game?

Amazon, Alibaba and Rakuten: who is winning the global ecommerce game?

8y Yuyu Chen

Amazon, Alibaba and Rakuten: who is winning the gl...

Amazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan – have been ...

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Five ways to optimize customer loyalty in a changing landscape

Five ways to optimize customer loyalty in a changing landscape

8y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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Harnessing the Force: marketing lessons from 'Star Wars'

Harnessing the Force: marketing lessons from 'Star Wars'

8y Mandeep Grover

Harnessing the Force: marketing lessons from 'Star...

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...

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The 2015 holiday season is more omnichannel than ever

The 2015 holiday season is more omnichannel than ever

8y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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Amazon’s first physical bookstore: offline’s death has been exaggerated

Amazon’s first physical bookstore: offline’s death has been exaggerated

8y Yuyu Chen

Amazon’s first physical bookstore: offline’s death...

Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...

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TV everywhere: the new marketer opportunity

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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Bridging the digital and the physical

Bridging the digital and the physical

8y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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Thinking out loud: the next great marketing opportunity

Thinking out loud: the next great marketing opportunity

8y Chris Copeland

Thinking out loud: the next great marketing opport...

The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...

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What can marketers do now that Amazon Text Ads are a no go?

What can marketers do now that Amazon Text Ads are a no go?

8y Elizabeth Marsten

What can marketers do now that Amazon Text Ads are...

Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...

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The New Standard of Convenience - From Anywhere

The New Standard of Convenience - From Anywhere

9y Guest

The New Standard of Convenience - From Anywhere

Brands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this s...

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Amazon Text Ads: To Do or Not To Do?

Amazon Text Ads: To Do or Not To Do?

9y Elizabeth Marsten

Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...

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8 Social Media Tips to Prep for 2015 Holiday Shopping Season

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

9y Angie Pascale

8 Social Media Tips to Prep for 2015 Holiday Shopp...

Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, a...

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Amazon to Abandon Adobe Flash Next Month

Amazon to Abandon Adobe Flash Next Month

9y Yuyu Chen

Amazon to Abandon Adobe Flash Next Month

Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Read More...

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A Prime Example of the Effectiveness of Email

A Prime Example of the Effectiveness of Email

9y Kara Trivunovic

A Prime Example of the Effectiveness of Email

Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...

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Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

9y Yuyu Chen

Will Facebook Pose a Threat to Amazon and Google w...

Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...

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Amazon to Improve Shipping Efficiency With Uber-Like App

Amazon to Improve Shipping Efficiency With Uber-Like App

9y Yuyu Chen

Amazon to Improve Shipping Efficiency With Uber-Li...

The e-commerce giant is reportedly working on a mobile app called “On My Way” to speed up delivery. Read More...

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The Mobile Change Nobody Is Talking About

The Mobile Change Nobody Is Talking About

9y Crispin Sheridan

The Mobile Change Nobody Is Talking About

Besides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Read More...

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Why eBay and Amazon Will Redefine Local Commerce

Why eBay and Amazon Will Redefine Local Commerce

9y Dave Evans

Why eBay and Amazon Will Redefine Local Commerce

The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...

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The 6 Biggest Takeaways From Amazon’s Dash Button

The 6 Biggest Takeaways From Amazon’s Dash Button

9y Himanshu Sareen

The 6 Biggest Takeaways From Amazon’s Dash Button

Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Read More...

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Amazon Goes Local With Home Services

Amazon Goes Local With Home Services

9y Gregg Stewart

Amazon Goes Local With Home Services

Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Read More...

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What a Used Car Salesman Can Teach You About Empathy

What a Used Car Salesman Can Teach You About Empathy

9y Bryan Eisenberg

What a Used Car Salesman Can Teach You About Empat...

There's a big difference between selling and helping customers buy what you sell. Do you know what it is? Read More...

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Why Mobile Web Still Matters in 2015

Why Mobile Web Still Matters in 2015

9y ClickZ News Staff

Why Mobile Web Still Matters in 2015

With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Read More...

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Is Living Social Overly Dependent on Email?

Is Living Social Overly Dependent on Email?

9y Jeanne Jennings

Is Living Social Overly Dependent on Email?

Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of...

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Amazon Challenges eBay With a Deeper Dig Into E-Commerce

Amazon Challenges eBay With a Deeper Dig Into E-Commerce

9y Yuyu Chen

Amazon Challenges eBay With a Deeper Dig Into E-Co...

The company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves hel...

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Marketing’s Secret Weapon: Your Birthday

Marketing’s Secret Weapon: Your Birthday

9y Jeanniey Mullen

Marketing’s Secret Weapon: Your Birthday

One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Read More...

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Mobile 2015: 4 Trends to Watch

Mobile 2015: 4 Trends to Watch

9y Tessa Wegert

Mobile 2015: 4 Trends to Watch

The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...

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Amazon Echo Could Sneak Voice Search Into Users' Living Rooms

Amazon Echo Could Sneak Voice Search Into Users' Living Rooms

9y Emily Alford

Amazon Echo Could Sneak Voice Search Into Users' L...

Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Wil...

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