Research: 26% of US adults own a smart speaker as of January 2019

Voice Research: 26% of US adults own a smart speaker as of January 2019

3y Kimberly Collins

Research: 26% of US adults own a smart speaker as ...

A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...

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What artificial intelligence means for 1-800-Flowers this Valentine's Day

AI & Automation What artificial intelligence means for 1-800-Flowers this Valentine's Day

3y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

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Super Bowl ads cost millions of dollars. Are they worth it?

Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

3y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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Voice commerce 2019: Will this be the year it catches up to voice search?

Voice Voice commerce 2019: Will this be the year it catches up to voice search?

3y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

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ClickZ's 2018 holiday season recap

Retail ClickZ's 2018 holiday season recap

3y Mike O'Brien

ClickZ's 2018 holiday season recap

Now that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...

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An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

Email & Automation An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

3y Mike O'Brien

An inside view on navigating Amazon: Q+A with Down...

We spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...

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Alexa, what's for dinner?: Why Campbell's is doubling down on voice

AI & Automation Alexa, what's for dinner?: Why Campbell's is doubling down on voice

3y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

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3 examples of technology disrupting marketing

Strategy & Leadership 3 examples of technology disrupting marketing

3y Mike O'Brien

3 examples of technology disrupting marketing

On the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...

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ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

4y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

4y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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What's your Amazon strategy? The evolution of ecommerce

Digital Transformation What's your Amazon strategy? The evolution of ecommerce

4y Mike O'Brien

What's your Amazon strategy? The evolution of ecom...

Amazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...

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"The future is here": Industry experts on AR, VR and smart hub marketing

AR & VR "The future is here": Industry experts on AR, VR and smart hub marketing

4y Tereza Litsa

"The future is here": Industry experts on AR, VR a...

VR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat ...

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Seven cases of brands with brilliant product copy

Ecommerce Seven cases of brands with brilliant product copy

5y Mike O'Brien

Seven cases of brands with brilliant product copy

Here are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...

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How will consumers react to Google's 'Chirp' smart hub?

More News How will consumers react to Google's 'Chirp' smart hub?

5y Rebecca Sentance

How will consumers react to Google's 'Chirp' smart...

Following numerous rumours that Google plans to take on Amazon’s Echo with a smart home hub of its own, sources have confirmed that a product team at ...

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