Can you explain the difference between blockchain and Bitcoin?
Blockchain

Can you explain the difference between blockchain and Bitcoin?

5y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

View article
Amazon is on track to dominate apparel sales. What's next for retailers?
Ecommerce

Amazon is on track to dominate apparel sales. What's next for retailers?

6y Mike O'Brien

Amazon is on track to dominate apparel sales. What...

Morgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...

View article
An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley
Email

An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

6y Mike O'Brien

An inside view on navigating Amazon: Q+A with Down...

We spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...

View article
Get the latest analysis and reports delivered to your inbox daily
Goliath vs. Goliath: Amazon's ad spend continues to soar
Search

Goliath vs. Goliath: Amazon's ad spend continues to soar

6y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

View article
What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data
Ecommerce

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional ...

7y Mike O'Brien

What’s your Amazon strategy?: Tapping into The Hol...

Over the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...

View article
What's your Amazon strategy? The evolution of ecommerce
Data insights

What's your Amazon strategy? The evolution of ecommerce

7y Mike O'Brien

What's your Amazon strategy? The evolution of ecom...

Amazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...

View article
New research: Brands missing out on Amazon marketing opportunity
Digital Advertising

New research: Brands missing out on Amazon marketing opportunity

7y Linus Gregoriadis

New research: Brands missing out on Amazon marketi...

Only 15% of marketers agree they are using Amazon Marketing Services to its full potential, with many brands still unaware of the opportunities afford...

View article