What should brands’ post-COVID Amazon strategy be?
Digital Marketing

What should brands’ post-COVID Amazon strategy be?

3y Idris Nagri

What should brands’ post-COVID Amazon strategy be?

Hannah Abbasi, head of client strategy at The Shopper Agency, details how, given its COVID-fuelled popularity, brands can use Amazon to their advantag...

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Key Insights: Amazon Prime Day 2020 highlights on sales and funding
Digital Marketing

Key Insights: Amazon Prime Day 2020 highlights on sales and funding

3y Kamaljeet Kalsi

Key Insights: Amazon Prime Day 2020 highlights on ...

All you need to know about Amazon Prime Day 2020, small and medium sellers see record-breaking sales crossing $3.5 billion, members saved over $1.4 bi...

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Key insights: Content & experience tops martech, how brands can smash holiday sales with email, and more
Digital Marketing

Key insights: Content & experience tops martech, how brands can smash holid...

4y Kamaljeet Kalsi

Key insights: Content & experience tops martech, h...

Pulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and tech...

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Key Insights: Amazon search-scape and factors motivating consumers
Digital Marketing

Key Insights: Amazon search-scape and factors motivating consumers

4y Kamaljeet Kalsi

Key Insights: Amazon search-scape and factors moti...

The current Amazon search-scape shows consumers turning back to normal non-corona keywords. A granular view of how ecommerce retailers can target each...

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Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see the biggest shopping season
Advertising & Promotion

Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to s...

4y Kamaljeet Kalsi

Key Insights: Retail giants closed on Thanksgiving...

Walmart will be closed on Thanksgiving 2020, Android devices to surpass one billion hours on shopping apps, real-time marketing insights to help ecomm...

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Breaking the monopoly: How to beat the Amazon effect with WordPress
Digital Marketing

Breaking the monopoly: How to beat the Amazon effect with WordPress

4y Idris Nagri

Breaking the monopoly: How to beat the Amazon effe...

There's space for more innovative, creative, and user-centric online stores. WordPress’ features and compatibility with a host of tools can help beat ...

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Amazon CRO: Top three actionable tactics to boost sales today
Digital Marketing

Amazon CRO: Top three actionable tactics to boost sales today

4y Idris Nagri

Amazon CRO: Top three actionable tactics to boost ...

Key tactics to maximize your Amazon sales - Upload high quality images, sign up for Fulfillment by Amazon (FBA), sharing customer reviews, and the wor...

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As shoppers flock to Amazon, the role of search is changing
Ecommerce

As shoppers flock to Amazon, the role of search is changing

4y Emily Alford

As shoppers flock to Amazon, the role of search is...

68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search....

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Is Google leading the image recognition engine race?
AI & Automation

Is Google leading the image recognition engine race?

5y Luke Richards

Is Google leading the image recognition engine rac...

A new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...

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Ecommerce CX: How much does free shipping influence cart abandonment?
Ecommerce

Ecommerce CX: How much does free shipping influence cart abandonment?

5y Idris Nagri

Ecommerce CX: How much does free shipping influenc...

In yet another instance of Amazon setting a high bar for online retailers, a recent report reveals customer expectations around free shipping choices....

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Voice technology: Why Adobe says marketers should focus on user design
Design

Voice technology: Why Adobe says marketers should focus on user design

5y Tereza Litsa

Voice technology: Why Adobe says marketers should ...

“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...

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The growth of Amazon Advertising and how it’s linked to Prime Day 2019
Digital Advertising

The growth of Amazon Advertising and how it’s linked to Prime Day 2019

5y Tereza Litsa

The growth of Amazon Advertising and how it’s link...

Kenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue...

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Digital ad spend: Paid search continues to dominate in 2019
Digital Advertising

Digital ad spend: Paid search continues to dominate in 2019

5y Idris Nagri

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

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Amazon Prime Day 2019: Key stats on consumer habits
Digital Marketing

Amazon Prime Day 2019: Key stats on consumer habits

5y Tereza Litsa

Amazon Prime Day 2019: Key stats on consumer habit...

More than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...

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Amazon Prime Day 2019: What sellers should expect
Ecommerce

Amazon Prime Day 2019: What sellers should expect

5y Idris Nagri

Amazon Prime Day 2019: What sellers should expect

More than 100 million products were purchased on last year's Amazon Prime Day. Key information about what sellers should expect and prepare for in 201...

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Tru Optik launches a Political Data Cloud for OTT and Connected TV
Digital Advertising

Tru Optik launches a Political Data Cloud for OTT and Connected TV

5y Barry Levine

Tru Optik launches a Political Data Cloud for OTT ...

“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...

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AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2
AR & VR

AR, voice technology, and social media wellbeing in 2019: Mary Meeker part ...

5y Tereza Litsa

AR, voice technology, and social media wellbeing i...

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...

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Personalization is powerful, but still not a priority for many marketers
Analytics

Personalization is powerful, but still not a priority for many marketers

5y Mike O'Brien

Personalization is powerful, but still not a prior...

40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...

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Amazon’s famed recommendation service Personalize now available to every application
Emerging Technology

Amazon’s famed recommendation service Personalize now available to every ap...

5y Barry Levine

Amazon’s famed recommendation service Personalize ...

Amazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all a...

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IAB releases a playbook for AR in marketing
AR & VR

IAB releases a playbook for AR in marketing

5y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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What would a digital advertising disruptor look like?
Digital Advertising

What would a digital advertising disruptor look like?

5y Idris Nagri

What would a digital advertising disruptor look li...

Facebook and Google currently dominate the digital advertising market — but that status quo won’t last forever. A new disruptor likely isn’t far from ...

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Personalization, segmentation, testing: How email marketers can use AI
AI & Automation

Personalization, segmentation, testing: How email marketers can use AI

5y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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Adobe adds SMB-friendly features to its Magento commerce platform
Industry Developments

Adobe adds SMB-friendly features to its Magento commerce platform

5y Barry Levine

Adobe adds SMB-friendly features to its Magento co...

Updates to Adobe's Magento commerce platform announced this week will aid SMBs by integrating with Amazon Sales, Google Shopping ads and Merchant Acco...

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Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce
Analytics

Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

5y Charlie Braithwaite

Kenshoo + Fospha breakfast: On Amazon, customer da...

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...

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Smart Kroger stores, click-and-collect: The state of grocery retail, part 2
Ecommerce

Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

5y Mike O'Brien

Smart Kroger stores, click-and-collect: The state ...

Curbside pickup and technologically-advanced stores could help traditional grocery retailers like Walmart and Kroger fend off Amazon. Read More...

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How to structure your Amazon Advertising account for success
Digital Advertising

How to structure your Amazon Advertising account for success

5y Idris Nagri

How to structure your Amazon Advertising account f...

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...

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6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix
Email

6 examples of perfect proactive triggered emails from Amazon, Airbnb and St...

5y Mike O'Brien

6 examples of perfect proactive triggered emails f...

Triggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....

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