Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
As the UK now embarks on the journey to leave the European Union, and as new opportunities – and challenges – open up for retailers of all sizes, what new horizons are coming into sight?
We've all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies' collaborative vibes.
The best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, it’s ... read more
So yesterday was Amazon Prime Day, an event more celebrated in the Barber household than yours truly’s birthday. The invention of Amazon ... read more
Prime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to ... read more
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked.
Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.
