The retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Finally, retail is experiencing the reckoning it has deserved for some time.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Yesterday, Amazon disappointed Wall Street when it reported its fourth-quarter earnings for 2016. But buried within its earnings report was data suggesting that Amazon's efforts to become a larger player in the digital advertising world are gaining steam.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Every year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches related to products, Google is not numero uno.
Last month, Amazon announced an update to its community guidelines that was intended to end incentivized reviews for all products other than books.
Amazon is the king of online commerce, but in an effort to become a real player in the grocery business, the company is ... read more
Yesterday, Amazon announced an update to its community guidelines that will put an end to incentivized reviews for products other than books. According ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
A data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure your data is clean and accurate?
According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts to almost $33 billion in ad spend. But ironically, what constitutes “programmatic” is still the source of significant confusion among marketers.
With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I’ll look at the ‘must-knows’ on how to achieve a data-driven attribution model and tailor it to the needs of your brand.
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut through the noise and find out who can deliver?
