The way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quicker and more convenient to book travel - but this concentrates power in the hands of 'gatekeepers' like Google and Facebook. How can travel brands adapt and stay competitive?
The internet has thrived on the unrestricted and open access it provides for an international community to shop and share with just a few clicks. But with a small group of mega-companies increasingly dominating the online landscape, is it time for regulators to step in? What would this mean for the marketing industry?
When talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon's success isn't simply the result of the company's scale and pricing power. In a growing number of markets, it's becoming clear that Amazon is managing to fundamentally reshape customer experiences.
Retail is at war. On one side sit historic brick-and-mortar stores, built from the ground up to become titans of industry. On the other, ecommerce insurgents brandish low prices, greater convenience and a digital-first marketing strategy. Both are fighting for that precious middle ground between physical and digital. But who will be the victor?
In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety. But ecommerce has flipped the script on what makes a successful retail brand; and increasingly it is the smaller and more nimble retailers - or those who act that way - who are seeing success.
At eTail Europe 2017, four retail brands discussed the future of the in-store customer journey, and strategies for bringing the online experience alive in bricks and mortar.
The retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Finally, retail is experiencing the reckoning it has deserved for some time.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Yesterday, Amazon disappointed Wall Street when it reported its fourth-quarter earnings for 2016. But buried within its earnings report was data suggesting that Amazon's efforts to become a larger player in the digital advertising world are gaining steam.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
As Amazon continues its campaign to conquer ecommerce, smaller retailers are being offered increasingly tough-to-swallow conditions in order to list product on the platform. Meaning it’s more important than ever for brands to develop an Amazon-free strategy. But what are the key benefits and how can brands access them?
With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric service is so popular that in an effort to make themselves more attractive to Instagrammers, some businesses are designing their physical spaces to be more photogenic. Here’s how.
Choosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make it difficult to work out which is the best fit for your business. Here are a the key concerns when making a decision.
The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply incapable of seeing. In the second installment of our series on AI-based predictive analytics, we look at 5 brands using predictive analytics to improve growth and performance.
