Hannah Abbasi, head of client strategy at The Shopper Agency, details how, given its COVID-fuelled popularity, brands can use Amazon to their advantag...
View articleAll you need to know about Amazon Prime Day 2020, small and medium sellers see record-breaking sales crossing $3.5 billion, members saved over $1.4 bi...
View articlePulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and tech...
View articleThe current Amazon search-scape shows consumers turning back to normal non-corona keywords. A granular view of how ecommerce retailers can target each...
View articleWalmart will be closed on Thanksgiving 2020, Android devices to surpass one billion hours on shopping apps, real-time marketing insights to help ecomm...
View articleThere's space for more innovative, creative, and user-centric online stores. WordPress’ features and compatibility with a host of tools can help beat ...
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Key tactics to maximize your Amazon sales - Upload high quality images, sign up for Fulfillment by Amazon (FBA), sharing customer reviews, and the wor...
View article68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search....
View articleA new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...
View articleIn yet another instance of Amazon setting a high bar for online retailers, a recent report reveals customer expectations around free shipping choices....
View article“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...
View articleKenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue...
View articleA May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...
View articleMore than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...
View articleMore than 100 million products were purchased on last year's Amazon Prime Day. Key information about what sellers should expect and prepare for in 201...
View article“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...
View articleWith the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...
View article40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...
View articleAmazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all a...
View articleSupported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...
View articleFacebook and Google currently dominate the digital advertising market — but that status quo won’t last forever. A new disruptor likely isn’t far from ...
View articleWhile everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...
View articleUpdates to Adobe's Magento commerce platform announced this week will aid SMBs by integrating with Amazon Sales, Google Shopping ads and Merchant Acco...
View articleSenior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...
View articleCurbside pickup and technologically-advanced stores could help traditional grocery retailers like Walmart and Kroger fend off Amazon. Read More...
View articleAn in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...
View articleTriggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....
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