How to make the most of your Amazon ad spend
Ecommerce

How to make the most of your Amazon ad spend

5y Emily Alford

How to make the most of your Amazon ad spend

US advertisers alone spent $7.41 billion dollars on Amazon advertising in 2018, which is a 122.6% increase YoY. Tips for maximizing that investment. R...

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Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"
Digital Transformation

Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon wi...

5y Kimberly Collins

Best Buy CEO Hubert Joly: "Ten years ago at Best B...

Last week, Best Buy CEO spoke at the Adobe Summit in Las Vegas about the company's digital transformation over the past decade, and what's next for Be...

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TVTY wins Best Technology Combination for TV+Amazon campaign
Disruptive MarTech

TVTY wins Best Technology Combination for TV+Amazon campaign

5y Luke Richards

TVTY wins Best Technology Combination for TV+Amazo...

TVTY pioneered a real-time multichannel campaign using TV commercials and Amazon search. It led to a 40% lift in CTR, 25% lift in RoAS, and 21% fall i...

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Martech news roundup: Pinterest hires former Walmart CTO, Instagram and Amazon launch new features
Disruptive MarTech

Martech news roundup: Pinterest hires former Walmart CTO, Instagram and Ama...

5y Tessa Judge

Martech news roundup: Pinterest hires former Walma...

Roundup of top news in martech from the week of Mar 18-Mar 25, 2019. Read More...

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Amazon is aggressively entering entertainment -- with two big advantages
Content

Amazon is aggressively entering entertainment -- with two big advantages

5y Mike O'Brien

Amazon is aggressively entering entertainment -- w...

As Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...

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Research: 26% of US adults own a smart speaker as of January 2019
Voice

Research: 26% of US adults own a smart speaker as of January 2019

5y Kimberly Collins

Research: 26% of US adults own a smart speaker as ...

A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...

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What makes retail mobile apps rock solid, according to Forrester Research
Mobile

What makes retail mobile apps rock solid, according to Forrester Research

5y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

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Ecommerce disruption 2019: Data and trends for what to expect this year
Ecommerce

Ecommerce disruption 2019: Data and trends for what to expect this year

5y Kimberly Collins

Ecommerce disruption 2019: Data and trends for wha...

Current issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...

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Influencer marketing tips: 3 ways to rethink your strategies
Social media

Influencer marketing tips: 3 ways to rethink your strategies

5y Tiffany Delmore

Influencer marketing tips: 3 ways to rethink your ...

Twitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...

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Amazon Advertising class: Nail these 7 essential growth hacks
Ecommerce

Amazon Advertising class: Nail these 7 essential growth hacks

5y Kimberly Collins

Amazon Advertising class: Nail these 7 essential g...

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success...

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What artificial intelligence means for 1-800-Flowers this Valentine's Day
AI & Automation

What artificial intelligence means for 1-800-Flowers this Valentine's Day

5y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

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Super Bowl ads cost millions of dollars. Are they worth it?
Digital Advertising

Super Bowl ads cost millions of dollars. Are they worth it?

5y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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Super Bowl Sunday and SEO: The importance of search during the Big Game
Search

Super Bowl Sunday and SEO: The importance of search during the Big Game

5y Mike O'Brien

Super Bowl Sunday and SEO: The importance of searc...

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...

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What marketers can learn from the Amazon six page memo
Leadership

What marketers can learn from the Amazon six page memo

5y Emily Alford

What marketers can learn from the Amazon six page ...

Before presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that str...

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How Walmart is going all in on artificial intelligence
AI & Automation

How Walmart is going all in on artificial intelligence

5y Mike O'Brien

How Walmart is going all in on artificial intellig...

Walmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...

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Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie Jenner, new Intel AI products
Disruptive MarTech

Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie...

5y Kimberly Collins

Martech news roundup: Amazon acquires CloudEndure ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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Voice commerce 2019: Will this be the year it catches up to voice search?
Voice

Voice commerce 2019: Will this be the year it catches up to voice search?

5y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

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Weekly martech review: Moesif lands $3.5M for API analytics, influencer marketing, Amazon new viewability standard
Disruptive MarTech

Weekly martech review: Moesif lands $3.5M for API analytics, influencer mar...

5y Kimberly Collins

Weekly martech review: Moesif lands $3.5M for API ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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What does the future hold for influencer marketing?
Social & Community

What does the future hold for influencer marketing?

5y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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The state of mobile payments going into 2019 and beyond
Mobile

The state of mobile payments going into 2019 and beyond

5y Mike O'Brien

The state of mobile payments going into 2019 and b...

Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...

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ClickZ's 2018 holiday season recap
Ecommerce

ClickZ's 2018 holiday season recap

5y Mike O'Brien

ClickZ's 2018 holiday season recap

Now that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...

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How to regain control of your brand on Amazon from rogue sellers
Ecommerce

How to regain control of your brand on Amazon from rogue sellers

5y Josh Neblett

How to regain control of your brand on Amazon from...

If an unauthorized seller lists your products, it affects your online representation. Follow these steps for how to regain control of your brand on Am...

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"Stores are the new media": Q+A with Adobe's Michael Klein
Ecommerce

"Stores are the new media": Q+A with Adobe's Michael Klein

5y Mike O'Brien

"Stores are the new media": Q+A with Adobe's Micha...

Michael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...

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Not advertising on Amazon? You’re probably missing out
Display Advertising

Not advertising on Amazon? You’re probably missing out

5y Emily Alford

Not advertising on Amazon? You’re probably missing...

A quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them. Read...

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The impact of increased Amazon presence in digital advertising
Digital Advertising

The impact of increased Amazon presence in digital advertising

5y P.K. Kannan

The impact of increased Amazon presence in digital...

The online advertising market is expected to top $88 billion this year. How increased Amazon presence affects the scene, and the unique advantage they...

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How Best Buy, Nordstrom and Nike bring personalization to physical stores
Analytics

How Best Buy, Nordstrom and Nike bring personalization to physical stores

5y Mike O'Brien

How Best Buy, Nordstrom and Nike bring personaliza...

Personalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...

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Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue
Disruptive MarTech

Weekly martech review: Marriott data breach, Google prevents AI bias, Amazo...

5y Kimberly Collins

Weekly martech review: Marriott data breach, Googl...

We review the top news in martech from the week of November 26–December 3, 2018.  Read More...

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