Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration.
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce?
A book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area.
"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital transformation.
This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands.
It may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to start off with.
Trying to make Leap Day into a federal holiday, Zappos' closing its call center could have backfired. But it worked because it was strangely on brand.
Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day.