We've all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies' collaborative vibes.
Prime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to ... read more
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked.
Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.
Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft Foods have.
How can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia Expo in Hong Kong.
Here are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done.