Tips for using influencers in your Amazon holiday strategy  

Digital Marketing Tips for using influencers in your Amazon holiday strategy  

4y Josh Neblett

Tips for using influencers in your Amazon holiday ...

49% of shoppers rely on influencers when making purchasing decisions. Tips for using influencers in your Amazon holiday marketing strategy. Read More...

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5 takeaways from the record-breaking Cyber Weekend

Ecommerce 5 takeaways from the record-breaking Cyber Weekend

4y Mike O'Brien

5 takeaways from the record-breaking Cyber Weekend

Cyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...

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Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers

Disruptive MarTech Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers

4y Kimberly Collins

Weekly martech review: Cyber Monday & Black Fr...

We review the top news in martech from the week of November 19–November 26, 2018. Read More...

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How brands can use AI to boost their email marketing metrics

AI & Automation How brands can use AI to boost their email marketing metrics

4y Kevin George

How brands can use AI to boost their email marketi...

AI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...

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Alibaba's record-breaking Singles Day and its impact on global ecommerce

Ecommerce Alibaba's record-breaking Singles Day and its impact on global ecommerce

4y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sales, Facebook's Portal now available

Disruptive MarTech Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sales, Facebook's Portal now available

4y Kimberly Collins

Weekly martech review: SAP buys Qualtrics, Alibaba...

We review the top news in martech from the week of November 5–November 12, 2018. Read More...

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Connected TV: The challenges and opportunities for marketers

Digital Advertising Connected TV: The challenges and opportunities for marketers

4y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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Can you explain the difference between blockchain and Bitcoin?

Blockchain Can you explain the difference between blockchain and Bitcoin?

4y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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Amazon HQ2 plans for Queens, NY and Crystal City, VA

Ecommerce Amazon HQ2 plans for Queens, NY and Crystal City, VA

4y Kimberly Collins

Amazon HQ2 plans for Queens, NY and Crystal City, ...

Amazon is finalizing plans to split its second headquarters between Long Island City (LIC), Queens, New York, and Crystal City, Virginia, a suburb of ...

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Weekly martech review: Google walkout + Search privacy update, Amazon Ad earnings, YouTube ad safety

Disruptive MarTech Weekly martech review: Google walkout + Search privacy update, Amazon Ad earnings, YouTube ad safety

4y Kimberly Collins

Weekly martech review: Google walkout + Search pri...

We review the top news in martech from the week of October 29–November 5, 2018.  Read More...

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Thinking outside the box: A look at the popularity of subscription boxes

Ecommerce Thinking outside the box: A look at the popularity of subscription boxes

4y Mike O'Brien

Thinking outside the box: A look at the popularity...

Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...

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How important is Amazon compared to other retailers in the ecommerce landscape?

Ecommerce How important is Amazon compared to other retailers in the ecommerce landscape?

4y Kimberly Collins

How important is Amazon compared to other retailer...

Consumers today are spending a lot of time browsing and purchasing on ecommerce retail sites beyond just Amazon - and marketers need to meet them ther...

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Walmart is the world's largest retailer. Is it also one of the most innovative?

Leadership Walmart is the world's largest retailer. Is it also one of the most innovative?

4y Mike O'Brien

Walmart is the world's largest retailer. Is it als...

Investments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...

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Amazon is on track to dominate apparel sales. What's next for retailers?

Ecommerce Amazon is on track to dominate apparel sales. What's next for retailers?

4y Mike O'Brien

Amazon is on track to dominate apparel sales. What...

Morgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...

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What makes Target so popular among Gen Z consumers?

Ecommerce What makes Target so popular among Gen Z consumers?

4y Mike O'Brien

What makes Target so popular among Gen Z consumers...

C+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...

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5 questions to ask yourself before selling on Amazon

Ecommerce 5 questions to ask yourself before selling on Amazon

4y Josh Neblett

5 questions to ask yourself before selling on Amaz...

Ready to start selling your product on Amazon? Here are 5 questions to get you started thinking about competition, distribution, and brand strength. R...

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An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

Email An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

4y Mike O'Brien

An inside view on navigating Amazon: Q+A with Down...

We spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...

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Has the retail apocalypse come for grocery brands?

Digital Transformation Has the retail apocalypse come for grocery brands?

4y Mike O'Brien

Has the retail apocalypse come for grocery brands?

With Amazon investing heavily in the grocery space, brands like Kroger, and even Walmart and Target, have no choice but to embrace digital transformat...

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What Amazon can learn from Andrew Carnegie

Ecommerce What Amazon can learn from Andrew Carnegie

4y Brant Cooper

What Amazon can learn from Andrew Carnegie

The Web 1.0 company that started out as an upstart online alternative to Barnes & Noble has grown into sprawling, 21st century company. What does ...

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Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

Disruptive MarTech Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

4y Kimberly Collins

Weekly martech review: Uberall acquires competitor...

We review the top news in martech from the week of September 4–10, 2018. Read More...

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How to make your ecommerce website more mobile friendly and drive conversions

Ecommerce How to make your ecommerce website more mobile friendly and drive conversions

4y Alpi Mantry

How to make your ecommerce website more mobile fri...

For today’s buyer, it is essential to create a great mobile experience. In this article, we cover six techniques ecommerce brands use to optimize thei...

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3 common misconceptions marketers have about Gen Z

Leadership 3 common misconceptions marketers have about Gen Z

4y Mike O'Brien

3 common misconceptions marketers have about Gen Z

Though Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...

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Bots, chatbots, robots, AI! Here’s why knowing the difference could set your company apart

AI & Automation Bots, chatbots, robots, AI! Here’s why knowing the difference could set your company apart

4y Emily Alford

Bots, chatbots, robots, AI! Here’s why knowing the...

Bots, chatbots, robots, and AI are some of the most buzzed words in the industry right now, but even insiders are sometimes unclear on their differenc...

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In a post GDPR world, first-party data is more important than ever

Industry Developments In a post GDPR world, first-party data is more important than ever

4y Emily Alford

In a post GDPR world, first-party data is more imp...

At the beginning of the summer, the General Data Protection Regulation went into effect, requiring marketers in the EU to obtain explicit consent from...

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How Sam's Club and Macy's are simplifying the mobile checkout experience

Mobile How Sam's Club and Macy's are simplifying the mobile checkout experience

4y Mike O'Brien

How Sam's Club and Macy's are simplifying the mobi...

As ecommerce conditions consumers to expect easier checkout experiences, Sam's Club and Macy's are bringing that frictionless-ness into their stores. ...

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The experts’ guide to selling on Amazon

Ecommerce The experts’ guide to selling on Amazon

4y Emily Alford

The experts’ guide to selling on Amazon

Many small-to-medium businesses simply don’t know how to get started on Amazon. But as the company breaks sales records and increasingly adds third-pa...

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Ready to talk to robots? Natural language processing is changing search and customer service

Chatbots Ready to talk to robots? Natural language processing is changing search and customer service

4y Emily Alford

Ready to talk to robots? Natural language processi...

From virtual assistants like Siri and Alexa, to completely robotized customer service, natural language processing technology is making artificial int...

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