Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleNew statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...
View articleRetargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...
View articleThis has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...
View articleThe way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...
View articleMother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...
View articleThe past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...
View articleInboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...
View articleDespite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...
View articleA book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...
View article"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...
View articleThis week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...
View articleExecs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...
View articleIt may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to sta...
View articleTrying to make Leap Day into a federal holiday, Zappos' closing its call center could have backfired. But it worked because it was strangely on brand...
View articleWhen it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...
View articleTweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...
View articleShowrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...
View articleIn this post, I’ll show a range of examples of site search from various ecommerce sites, inspired by this week’s #ecomchat discussion on T...
View articleVideo was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly list of ...
View articleThe social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...
View articleLaunching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...
View articleThe Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...
View articleMultichannel customer service is a must in 2016. Who's doing it best? Read More...
View articleThis week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response t...
View articleHow does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...
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