To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...
View articleThe evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...
View articleFacebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show the...
View articleNow that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...
View articleIt's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the ...
View articleOne-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...
View articleLess than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Read More...
View articleWhat's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are fiv...
View articleBrands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this s...
View articleAs e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the pu...
View articleIn honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...
View articleDigital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a c...
View articleThe written content on e-commerce product pages grabs the attention of consumers and influences SEO ranking. These nine pointers will help improve the...
View articleEnhance the company culture of your start-up by implementing some of these practices. These insights will allow you to sustain an efficient and produc...
View articleWhat is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...
View articleBrands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snar...
View articleAmazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...
View articleMarketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, a...
View articleAmazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Read More...
View articleWhat can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...
View articleAfter a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...
View articleAdvertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...
View articleAdult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia...
View articleIn her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...
View articleOnline streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...
View articleResponse to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...
View articleFacebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...
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