Are you ready for Small Business Saturday?

Are you ready for Small Business Saturday?

8y Gregg Stewart

Are you ready for Small Business Saturday?

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...

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Should Your Brand Be on Snapchat?

Should Your Brand Be on Snapchat?

8y Yuyu Chen

Should Your Brand Be on Snapchat?

Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...

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How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

9y Melanie White

How Snuggle Is Using a Brand Community to Engage C...

Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...

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GroupM to Be Another Agency Partnering with BuzzFeed

GroupM to Be Another Agency Partnering with BuzzFeed

9y Yuyu Chen

GroupM to Be Another Agency Partnering with BuzzFe...

The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...

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Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

9y Jennifer Wolfe

Top 5 Reasons Word Press Will Drive Microsites in ...

Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...

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What Social Search and New Domain Extensions Could Mean for Start-Ups

What Social Search and New Domain Extensions Could Mean for Start-Ups

9y Jennifer Wolfe

What Social Search and New Domain Extensions Could...

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...

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The Future Is Personalized

The Future Is Personalized

9y Tessa Wegert

The Future Is Personalized

Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...

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American Express Testing Facial Recognition, Wearable Tech

American Express Testing Facial Recognition, Wearable Tech

9y Yuyu Chen

American Express Testing Facial Recognition, Weara...

The financial services corporation is trying to simplify digital payments with emerging technologies. Read More...

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Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

9y Emily Alford

Influencers and Social Listening Key to Social Suc...

In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring...

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In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

9y Jennifer Wolfe

In a Digital World of Phishing, Hacks, & Count...

Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...

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AmEx to Launch First Multi-Brand Loyalty Program

AmEx to Launch First Multi-Brand Loyalty Program

9y Mike O'Brien

AmEx to Launch First Multi-Brand Loyalty Program

American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety...

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Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

9y Shivali Bhammer

Top 7 Reasons You Need, Nay, You Must Be at ClickZ...

ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...

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From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

9y Peter Dingle

From Asia, for Asia, by Asia: How Brands Will Acce...

To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...

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Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

9y Mike O'Brien

Taylor Swift "Coincidentally" Launches App After P...

Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...

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Twitter and Apple Are Changing the Way We Shop

Twitter and Apple Are Changing the Way We Shop

10y Michael Della Penna

Twitter and Apple Are Changing the Way We Shop

Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...

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Apple Pay to Revolutionize Digital Payment Solutions

Apple Pay to Revolutionize Digital Payment Solutions

10y Emily Alford

Apple Pay to Revolutionize Digital Payment Solutio...

After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...

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Rovio Tests New Direct Programmatic Capabilities

Rovio Tests New Direct Programmatic Capabilities

10y Mike O'Brien

Rovio Tests New Direct Programmatic Capabilities

The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...

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When Content Meets Social - Aligning the Content Message to the Social Medium

When Content Meets Social - Aligning the Content Message to the Social Medium

10y Roger Katz

When Content Meets Social - Aligning the Content M...

As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...

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Amex/Uber Partnership - Who Wins?

Amex/Uber Partnership - Who Wins?

10y Susan Kuchinskas

Amex/Uber Partnership - Who Wins?

The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...

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American Express Hands Instagram Reins to "Despicable Me" Minions

American Express Hands Instagram Reins to "Despicable Me" Minions

10y Lisa Lacy

American Express Hands Instagram Reins to "Despica...

The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to"...

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Instagram Users Follow Amex's "CF Frost" on His Adventures

Instagram Users Follow Amex's "CF Frost" on His Adventures

10y Mary Lisbeth D'Amico

Instagram Users Follow Amex's "CF Frost" on His Ad...

In its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Read More...

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No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

10y Kristin Kovner

No.4 Most Read Article of 2013: 5 Best Practices f...

When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Read...

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American Express Woos Gamers With Riot Games Partnership

American Express Woos Gamers With Riot Games Partnership

11y Lisa Lacy

American Express Woos Gamers With Riot Games Partn...

The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards. Read More...

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Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

11y Melanie White

Cannes Lions 2013: Brands to Join YouTube's Extend...

YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content ...

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No More B2C Marketing Envy

B2C No More B2C Marketing Envy

11y Roger Katz

No More B2C Marketing Envy

Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Read More...

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Video Killed the Pre-Roll Star

Video Killed the Pre-Roll Star

11y David Toner

Video Killed the Pre-Roll Star

Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they...

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American Express Pushes for Hashtag-Driven Commerce

American Express Pushes for Hashtag-Driven Commerce

11y Matt Kapko

American Express Pushes for Hashtag-Driven Commerc...

Twitter and American Express expand their partnership with new pay-by-tweet functionality. Read More...

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