Are you ready for Small Business Saturday?

Ecommerce Are you ready for Small Business Saturday?

6y Gregg Stewart

Are you ready for Small Business Saturday?

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...

View article
Should Your Brand Be on Snapchat?

Social Should Your Brand Be on Snapchat?

6y Yuyu Chen

Should Your Brand Be on Snapchat?

Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...

View article
How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

Community Management How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

6y Melanie White

How Snuggle Is Using a Brand Community to Engage C...

Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...

View article
Get the latest analysis and reports delivered to your inbox daily
GroupM to Be Another Agency Partnering with BuzzFeed

Marketing GroupM to Be Another Agency Partnering with BuzzFeed

6y Yuyu Chen

GroupM to Be Another Agency Partnering with BuzzFe...

The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...

View article
Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

Marketing Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

6y Jennifer Wolfe

Top 5 Reasons Word Press Will Drive Microsites in ...

Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...

View article
What Social Search and New Domain Extensions Could Mean for Start-Ups

Paid Search What Social Search and New Domain Extensions Could Mean for Start-Ups

6y Jennifer Wolfe

What Social Search and New Domain Extensions Could...

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...

View article
The Future Is Personalized

Data insights The Future Is Personalized

6y Tessa Wegert

The Future Is Personalized

Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...

View article
American Express Testing Facial Recognition, Wearable Tech

Media American Express Testing Facial Recognition, Wearable Tech

7y Yuyu Chen

American Express Testing Facial Recognition, Weara...

The financial services corporation is trying to simplify digital payments with emerging technologies. Read More...

View article
Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

Conference Coverage Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

7y Emily Alford

Influencers and Social Listening Key to Social Suc...

In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring...

View article
In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Data insights In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

7y Jennifer Wolfe

In a Digital World of Phishing, Hacks, & Count...

Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...

View article
AmEx to Launch First Multi-Brand Loyalty Program

Ecommerce AmEx to Launch First Multi-Brand Loyalty Program

7y Mike O'Brien

AmEx to Launch First Multi-Brand Loyalty Program

American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety...

View article
Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

Conference Coverage Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

7y Shivali Bhammer

Top 7 Reasons You Need, Nay, You Must Be at ClickZ...

ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...

View article
From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

Asia From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

7y Peter Dingle

From Asia, for Asia, by Asia: How Brands Will Acce...

To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...

View article
Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

Marketing Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

7y Mike O'Brien

Taylor Swift "Coincidentally" Launches App After P...

Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...

View article
Twitter and Apple Are Changing the Way We Shop

Social Twitter and Apple Are Changing the Way We Shop

7y Michael Della Penna

Twitter and Apple Are Changing the Way We Shop

Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...

View article
Apple Pay to Revolutionize Digital Payment Solutions

Ecommerce Apple Pay to Revolutionize Digital Payment Solutions

7y Emily Alford

Apple Pay to Revolutionize Digital Payment Solutio...

After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...

View article
Rovio Tests New Direct Programmatic Capabilities

Media Rovio Tests New Direct Programmatic Capabilities

7y Mike O'Brien

Rovio Tests New Direct Programmatic Capabilities

The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...

View article
When Content Meets Social - Aligning the Content Message to the Social Medium

Social When Content Meets Social - Aligning the Content Message to the Social Medium

7y Roger Katz

When Content Meets Social - Aligning the Content M...

As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...

View article
Amex/Uber Partnership - Who Wins?

Media Amex/Uber Partnership - Who Wins?

7y Susan Kuchinskas

Amex/Uber Partnership - Who Wins?

The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...

View article
American Express Hands Instagram Reins to "Despicable Me" Minions

Social American Express Hands Instagram Reins to "Despicable Me" Minions

8y Lisa Lacy

American Express Hands Instagram Reins to "Despica...

The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to"...

View article
Instagram Users Follow Amex's "CF Frost" on His Adventures

Social Instagram Users Follow Amex's "CF Frost" on His Adventures

8y Mary Lisbeth D'Amico

Instagram Users Follow Amex's "CF Frost" on His Ad...

In its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Read More...

View article
No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

Media No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

8y Kristin Kovner

No.4 Most Read Article of 2013: 5 Best Practices f...

When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Read...

View article
American Express Woos Gamers With Riot Games Partnership

Marketing American Express Woos Gamers With Riot Games Partnership

8y Lisa Lacy

American Express Woos Gamers With Riot Games Partn...

The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards. Read More...

View article
Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

Media Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

8y Melanie White

Cannes Lions 2013: Brands to Join YouTube's Extend...

YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content ...

View article
No More B2C Marketing Envy

B2C No More B2C Marketing Envy

8y Roger Katz

No More B2C Marketing Envy

Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Read More...

View article
Video Killed the Pre-Roll Star

Media Video Killed the Pre-Roll Star

8y David Toner

Video Killed the Pre-Roll Star

Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they...

View article
American Express Pushes for Hashtag-Driven Commerce

Social American Express Pushes for Hashtag-Driven Commerce

9y Matt Kapko

American Express Pushes for Hashtag-Driven Commerc...

Twitter and American Express expand their partnership with new pay-by-tweet functionality. Read More...

View article
1 2 3