Are you ready for Small Business Saturday?
Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action.
American Express
Should Your Brand Be on Snapchat?
Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform.
How Snuggle Is Using a Brand Community to Engage Customers Like Never Before
Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product sales.
GroupM to Be Another Agency Partnering with BuzzFeed
The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time.
Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands
Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost?
What Social Search and New Domain Extensions Could Mean for Start-Ups
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.
The Future Is Personalized
Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content.
American Express Testing Facial Recognition, Wearable Tech
The financial services corporation is trying to simplify digital payments with emerging technologies.
Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]
In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring the correct message to the right channel make for a brand's best social strategy.
In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust
Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies.
