Amobee and Gravitas execs talk SoLoMo and how mobile could drive better consumer engagement for retailers in this video.
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In addition to being the world’s largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
It’s not the hamburger that’s the problem, it’s what designers do with it that counts.
More smartphone users make purchases using a mobile browser than a mobile app, according to studies by ComScore and Forrester.