Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to see what their ... read more
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways to get started.
A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest.
In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create conversation, and drive sales.
McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent.
The Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with piracy concerns.
The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle.
The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data.