Personal branding lessons from four C-level executives

Social Media Personal branding lessons from four C-level executives

2y Yuyu Chen
Google blocked 780m 'bad ads' in 2015. Woah

Display Advertising Google blocked 780m 'bad ads' in 2015. Woah

2y Mike O'Brien
Ad fraud continues to cost brands billions

Ad Industry Metrics Ad fraud continues to cost brands billions

2y Mike O'Brien
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Harnessing the Force: marketing lessons from 'Star Wars'

Asia Harnessing the Force: marketing lessons from 'Star Wars'

2y Mandeep Grover
Connected TV spend to rise, while priority remains low

Ad Industry Metrics Connected TV spend to rise, while priority remains low

2y Yuyu Chen
Coca-Cola's Journey to Successful Content Marketing

Marketing Coca-Cola's Journey to Successful Content Marketing

2y Melanie White
VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

Marketing VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

2y Yuyu Chen
Advertisers Gain New Weapon to Fight Piracy

Display Advertising Advertisers Gain New Weapon to Fight Piracy

3y Yuyu Chen
How Will We Get to 100% Viewability? Hint: Don’t Settle

Display Advertising How Will We Get to 100% Viewability? Hint: Don’t Settle

3y Eric Wheeler
The Internet of Things Could Wreak Havoc on Industry Standards

Data-Driven Marketing The Internet of Things Could Wreak Havoc on Industry Standards

3y Emily Alford
Tectonic Shift - When Robots Attack

Media Tectonic Shift - When Robots Attack

3y Larry Allen
Brands Will Lose Billions to Bots in 2015 [Study]

Display Advertising Brands Will Lose Billions to Bots in 2015 [Study]

3y Mike O'Brien
Sophisticated Cyber Criminals Cost Brands Billions

Display Advertising Sophisticated Cyber Criminals Cost Brands Billions

3y Mike O'Brien
Social Media Content on Rise for Brands, While Testing Remains Low [Survey]

Social Social Media Content on Rise for Brands, While Testing Remains Low [Survey]

3y Yuyu Chen
Media Rating Council Sets New Standards for Viewable Display Impressions

Display Advertising Media Rating Council Sets New Standards for Viewable Display Impressions

4y Yuyu Chen
New Time-Spent Metric Seeks to Move Marketers Away From Clicks

Display Advertising New Time-Spent Metric Seeks to Move Marketers Away From Clicks

4y Mary Lisbeth D'Amico
Digital Marketing People on the Move: December 2013

Marketing Digital Marketing People on the Move: December 2013

4y Yuyu Chen
Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

Ad Industry Metrics Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

4y Yuyu Chen
Over 85% of Marketers Plan to Raise Their Mobile Budgets

Ad Industry Metrics Over 85% of Marketers Plan to Raise Their Mobile Budgets

5y James Dohnert
ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

Data-Driven Marketing ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

5y Susan Kuchinskas
TLD Land Grab to Begin on Thursday

Marketing TLD Land Grab to Begin on Thursday

6y Susan Kuchinskas
Should Brands Play Offense or Defense With New gTLDs?

Marketing Should Brands Play Offense or Defense With New gTLDs?

6y Susan Kuchinskas
Senators Press ICANN on Generic Top-Level Domains

Data-Driven Marketing Senators Press ICANN on Generic Top-Level Domains

6y Susan Kuchinskas
Lessons From a Real-Life 'Mad Woman'

Media Lessons From a Real-Life 'Mad Woman'

6y Harry Gold
Marketers Forecast Ad Spending for 2012

Marketing Marketers Forecast Ad Spending for 2012

6y Anna Maria Virzi
Nielsen Backs Ad-ID Standard for Tracking Digital Ads

Analytics Nielsen Backs Ad-ID Standard for Tracking Digital Ads

7y Anna Maria Virzi