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4m Mike O'Brien
Chase CMO Kristin Lemkau and the evolution of the ad unit

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5m Mike O'Brien
Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

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5m Mike O'Brien
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Priceless experiences, storymaking and the "moment of truth": Why MasterCard sees itself as a technology company

Marketing Technology Priceless experiences, storymaking and the "moment of truth": Why MasterCard sees itself as a technology company

6m Mike O'Brien
Personal branding lessons from four C-level executives

Social Media Personal branding lessons from four C-level executives

2y Yuyu Chen
Google blocked 780m 'bad ads' in 2015. Woah

Display Advertising Google blocked 780m 'bad ads' in 2015. Woah

2y Mike O'Brien
Ad fraud continues to cost brands billions

Ad Industry Metrics Ad fraud continues to cost brands billions

3y Mike O'Brien
Harnessing the Force: marketing lessons from 'Star Wars'

Asia Harnessing the Force: marketing lessons from 'Star Wars'

3y Mandeep Grover
Connected TV spend to rise, while priority remains low

Ad Industry Metrics Connected TV spend to rise, while priority remains low

3y Yuyu Chen
Coca-Cola's Journey to Successful Content Marketing

Marketing Coca-Cola's Journey to Successful Content Marketing

3y Melanie White
VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

Marketing VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

3y Yuyu Chen
Advertisers Gain New Weapon to Fight Piracy

Display Advertising Advertisers Gain New Weapon to Fight Piracy

3y Yuyu Chen
How Will We Get to 100% Viewability? Hint: Don’t Settle

Display Advertising How Will We Get to 100% Viewability? Hint: Don’t Settle

3y Eric Wheeler
The Internet of Things Could Wreak Havoc on Industry Standards

Data-Driven Marketing The Internet of Things Could Wreak Havoc on Industry Standards

3y Emily Alford
Tectonic Shift - When Robots Attack

Media Tectonic Shift - When Robots Attack

4y Larry Allen
Brands Will Lose Billions to Bots in 2015 [Study]

Display Advertising Brands Will Lose Billions to Bots in 2015 [Study]

4y Mike O'Brien
Sophisticated Cyber Criminals Cost Brands Billions

Display Advertising Sophisticated Cyber Criminals Cost Brands Billions

4y Mike O'Brien
Social Media Content on Rise for Brands, While Testing Remains Low [Survey]

Social Social Media Content on Rise for Brands, While Testing Remains Low [Survey]

4y Yuyu Chen
Media Rating Council Sets New Standards for Viewable Display Impressions

Display Advertising Media Rating Council Sets New Standards for Viewable Display Impressions

4y Yuyu Chen
New Time-Spent Metric Seeks to Move Marketers Away From Clicks

Display Advertising New Time-Spent Metric Seeks to Move Marketers Away From Clicks

4y Mary Lisbeth D'Amico
Digital Marketing People on the Move: December 2013

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5y Yuyu Chen
Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

Ad Industry Metrics Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

5y Yuyu Chen
Over 85% of Marketers Plan to Raise Their Mobile Budgets

Ad Industry Metrics Over 85% of Marketers Plan to Raise Their Mobile Budgets

6y James Dohnert
ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

Data-Driven Marketing ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

6y Susan Kuchinskas
TLD Land Grab to Begin on Thursday

Marketing TLD Land Grab to Begin on Thursday

7y Susan Kuchinskas
Should Brands Play Offense or Defense With New gTLDs?

Marketing Should Brands Play Offense or Defense With New gTLDs?

7y Susan Kuchinskas
Senators Press ICANN on Generic Top-Level Domains

Data-Driven Marketing Senators Press ICANN on Generic Top-Level Domains

7y Susan Kuchinskas