Should Brands Play Offense or Defense With New gTLDs?
Marketing

Should Brands Play Offense or Defense With New gTLDs?

12y Susan Kuchinskas

Should Brands Play Offense or Defense With New gTL...

ICANN plans to start taking applications for generic top-level domains one month from today. Read More...

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Senators Press ICANN on Generic Top-Level Domains
Data insights

Senators Press ICANN on Generic Top-Level Domains

12y Susan Kuchinskas

Senators Press ICANN on Generic Top-Level Domains

Advertisers and senators criticize a plan to remove restrictions on gTLDs this spring, but ICANN is unfazed. Read More...

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Lessons From a Real-Life 'Mad Woman'
Media

Lessons From a Real-Life 'Mad Woman'

12y Harry Gold

Lessons From a Real-Life 'Mad Woman'

Wisdom from advertising legend Jane Maas. Read More

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Marketers Forecast Ad Spending for 2012
Marketing

Marketers Forecast Ad Spending for 2012

13y Anna Maria Virzi

Marketers Forecast Ad Spending for 2012

ZenithOptimedia projects global growth of 5.3 percent. Here's why. Read More...

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Nielsen Backs Ad-ID Standard for Tracking Digital Ads
Analytics

Nielsen Backs Ad-ID Standard for Tracking Digital Ads

13y Anna Maria Virzi

Nielsen Backs Ad-ID Standard for Tracking Digital ...

ANA CEO says interactive ad industry must move beyond page views and click-through rates. Read More...

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